Holly Howe

Assistant Professor,  Department of Marketing

Holly Howe

Contact information

HEC Montréal
3000, chemin de la Côte-Sainte-Catherine
Montréal (Québec)
Canada H3T 2A7

Email : holly.howe@hec.ca
Phone : Not available
Secretary: 514 340-6412
Fax : n/a
Office : 4.721

Personal page


  • PhD (Marketing), Duke University
  • MSc (Kinesiology), University of Toronto
  • Honours BSc (Psychology), McMaster University


  • Advertising, with a focus on humorous communication.
  • Consumer-brand relationships
  • Interpersonal relationships in the marketplace
  • Health Behaviour

Current research

  • Forthcoming

This selection of supervision activities covers the last five years.

Winter 2023

hec.ca > Faculty