hec.ca > Faculty

Gary Gebhardt

Associate Professor,  Department of Marketing

Gary Gebhardt

Contact information

HEC Montréal
3000, chemin de la Côte-Sainte-Catherine
Montréal (Québec)
Canada H3T 2A7

Email : gary.gebhardt@hec.ca
Phone : 514 340-6868
Secretary: 514 340-6427
Fax : n/a
Office : 4.715a

Other title(s)

Education

  • Ph. D. (Marketing), Northwestern University
  • MBA, Case Western Reserve University
  • B. Sc. (Accounting), University of Akron

Expertise

  • Marketing Strategy
  • Market-Oriented Organizational Cultures
  • Business-to-Business Marketing
  • Marketing Channels
  • Pricing

This publication selection covers the last five years.


+

Journal articles (1)

GEBHARDT, Gary, CARRILLAT, François, RIGGLE, Robert J., LOCANDER, William B.; « A Market-Based Procedure for Assessing and Improving Content Validity », Customer Needs and Solutions, vol. 7, no 1-2, 2020, p. 19-41.


This award and honor selection covers the last five years.


GEBHARDT, Gary
International Journal of Research in Marketing (IJRM) Outstanding Editorial Review Board Member (2025), One of six Editorial Review Board Members of IJRM (out of 155) recognized as outstanding. "Outstanding IJRM Area Editors and Reviewers (2025) The Area Editors and Editorial Review Board perform a hugely important and largely thankless job, without which IJRM could not exist. They deserve our sincere gratitude and respect. Among this outstanding group we would like to recognize a small handful of people who deserve special recognition, due to handling more manuscripts than average, handling them faster than average, and at an extremely high level of quality.", International Journal of Research in Marketing (official journal of the Eurpoean Marketing Academy), 2025

This selection of supervision activities covers the last five years.

+

Supervised project supervision – MSc in Management (3)
Étude de cas : Click & Mortar, une ascension fulgurante , by Louis Ringlé
January 2022

Le cas Boursify , by Patrick Vigeant
March 2021

Implantation d'un système CRM en PME: Processus d'évaluation et de sélection d'une solution CRM et d'un partenaire d'intégration , by Jean-François Rolland-Leclerc
March 2021