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Gary Gebhardt

Associate Professor,  Department of Marketing


Gary Gebhardt

Contact information

HEC Montréal
3000, chemin de la Côte-Sainte-Catherine
Montréal (Québec)
Canada H3T 2A7

Email: gary.gebhardt@hec.ca
Phone: 514 340-6868
Secretary: 514 340-6412
Fax: 514 340-5631
Office: 4.507

Education

  • Ph. D. (Marketing), Northwestern University
  • MBA, Case Western Reserve University
  • B. Sc. (Accounting), University of Akron

This publication selection covers the last five years.


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Journal articles (2)


GEBHARDT, Gary, FARRELLY, Francis J., CONDUIT, Jodie; « Market Intelligence Dissemination Practices », Journal of Marketing, vol. 83, no 3, 2019, p. 72-90.

GEBHARDT, Gary, CARRILLAT, François, RIGGLE, Robert J., LOCANDER, William B.; « A Market-Based Procedure for Assessing and Improving Content Validity », Customer Needs and Solutions, 2019 (status : in press).

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Books (1)


CARPENTER, Gregory S., GEBHARDT, Gary, SHERRY, John F.; Resurgence: The Four Stages of Market-Focused Reinvention, Palgrave Macmillan, 2014.



This award and honor selection covers the last five years.


GEBHARDT, Gary, CARPENTER, Gregory S., SHERRY, John F.
Prix du meilleur article pour la contribution à long terme dans la discipline du marketing: «Creating a Market Orientation: A Longitudinal, Multifirm, Grounded Analysis of Cultural Transformation», Sheth Foundation/Journal of Marketing 2013


This selection of supervision activities covers the last five years.

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Supervised project supervision – MSc in Management (4)

Des paiements pour tous les goûts , by Patrick Lévesque
September 2017

Au plaisir de se rencontrer: Concevoir une stratégie de communication interne pour faire connaître le programme i3@DESJARDINS , by Mathieu Mireault
June 2016

In codirection with : BALLOFFET, Pierre
Les gestionnaires et la recherche académique , by Aymeric Freymond
June 2015

Immersion au Mouvement des caisses Desjardins: une grande coopérative en quête de bonnes pratiques pour innover , by Adaée Lacoste
January 2015

Fall 2019

TECH 60110A
Web Analytics
MARK 20109A
Marketing Strategy Management

Winter 2019

57-521-16A
Pricing Strategy
3-109-17A
Marketing Strategy Management
6-110-13A
Web Analytics

Fall 2018

3-109-17A
Marketing Strategy Management
6-109-10A
Business Marketing

Winter 2018

3-109-17A
Marketing Strategy Management

Fall 2017

6-109-10A
Business Marketing
70-100-14
Propédeutique en marketing

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