Back to School experts

Wednesday August 27, 2014

The following is a list of HEC Montréal experts who can comment on back to school 2014:


Back to school deals and sales
JoAnne Labrecque, Associate Professor, Department of Marketing or 514 340-6800

  • Food distribution
  • Retail management
  • Consumer behaviour
  • Leisure activities


Online consumer behavior
Sylvain Sénécal, Professor, Department of Marketing, Co-director, Tech3lab and Holder of the RBC Financial Goup Chair of E-commerce or 514 340-6980

  • Internet Marketing and E-commerce
  • Marketing and neurosciences
  • Consumer neuroscience


Customer revenge 
Yany Grégoire, Associate Professor, Department of Marketing or 514 340-1493

  • Online complaining
  • Online customer revenge
  • Service failure
  • Service recovery
  • Relationship marketing


Improving the customer experience
Louis Fabien, Associate Professor, Department of Marketing or 514 340-6423

  • Customer loyalty programs
  • Service marketing (retail and personal and professional services)
  • Customer experience management
  • Measuring and constantly improving the customer experience
  • Customer service
  • Sales promotion



For further information, please contact:
Julie Lajoye, Media Relations Advisor 
514 340-7320 or

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