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Code
Title
Credits
DDRS 50414A
Managing Social Impact Projects and Organisations
Subject
Sustainable development and social responsibility
Program
MBA
Instruction mode
Credits
2
Description
This course aims at exposing students to managerial tools to develop impact strategies for a project or an organization. Students will be able to recognize and prioritize societal issues as well as to build and assess social impact strategies. With the increasing demand to act in a context of climate crises, students will develop skills to manage towards a socio-ecological transition.
Organizations are increasingly concerned about their impact on society. Initiatives around corporate social responsibility and sustainable development have emerged and have begun to be integrated into the strategy of these organizations. In this course, we focus on the development of projects and organizations aiming to create social impact. We expose students to tools that allow to better manage social impact in a context of climate crises and increasing demand to act towards a socio-ecological transition. Precisely, students will learn to identify and prioritize societal issues that are important both for their organizations and their stakeholders. They will also learn to analyze gaps and opportunities to increase the impact of their projects and organizations. Finally, they will be able to build impact strategies and assess their performance.
Themes covered
1- Tools for social impact management
2- The opportunities and challenges of social enterprises
3- The management of social enterprises
4- The social impact strategy
5- Social Impact Evaluation
Important notes
Course in French : DDRS 50414
Préalable(s) : MNGT 56126(A)(Co) ou être admis au programme 3792 - Visiteur - Entente mobilité.
Préalable(s) : MNGT 56126(A)(Co) ou être admis au programme 3792 - Visiteur - Entente mobilité.
DDRS 50400A
Managing Social Impact Projects and Organisations
Subject
Sustainable development and social responsibility
Program
MBA
Instruction mode
Credits
1,5
Description
This course aims at exposing students to managerial tools to develop impact strategies for a project or an organization. Students will be able to recognize and prioritize societal issues as well as to build and assess social impact strategies. With the increasing demand to act in a context of climate crises, students will develop skills to manage towards a socio-ecological transition.
Organizations are increasingly concerned about their impact on society. Initiatives around corporate social responsibility and sustainable development have emerged and have begun to be integrated into the strategy of these organizations. In this course, we focus on the development of projects and organizations aiming to create social impact. We expose students to tools that allow to better manage social impact in a context of climate crises and increasing demand to act towards a socio-ecological transition. Precisely, students will learn to identify and prioritize societal issues that are important both for their organizations and their stakeholders. They will also learn to analyze gaps and opportunities to increase the impact of their projects and organizations. Finally, they will be able to build impact strategies and assess their performance.
Themes covered
1- Tools for social impact management
2- The opportunities and challenges of social enterprises
3- The management of social enterprises
4- The social impact strategy
5- Social Impact Evaluation
Important notes
Course in French : DDRS 50400
Préalable(s) : OPER 50500(A)(Co)
Préalable(s) : OPER 50500(A)(Co)
MNGT 40460A
Managing Strategic Change
Subject
Management
Program
Graduate diplomas
Location
Other
Instruction mode
Credits
3
Description
Understanding the dynamics of change and thinking about ways to manage strategic changes.
In the current context of globalization of markets, accelerated technological developments and increasing competition, change is more and more present in organizations.
Important notes
Course in French : MNGT 40460
This course is offered for the graduate overseas programs only.
FINA 50207
Marchés des capitaux
Description
Le cours vise à approfondir les connaissances des étudiants en matière d'instruments financiers et de gestion de portefeuille. Les étudiants apprendront à évaluer, négocier et gérer le risque des actions, des obligations, des devises et des produits dérivés. Des sessions de pratique dans la salle des marchés permettront aux étudiants de renforcer le lien entre la théorie et la pratique.
Ce cours donne une vue d'ensemble des marchés financiers et introduit les étudiants aux concepts clés de la gestion de portefeuille. Pour chaque classe d'actifs, nous passerons en revue les concepts de base et approfondirons leur valorisation, risques et leur utilisation, ainsi que le fonctionnement de chaque marché. Des séances pratiques dans la salle des marchés à l'aide de logiciels de simulation permettront aux étudiants de renforcer le lien entre la théorie et la pratique.
Themes covered
1. Les actions (des actions cotées à la bourse)
2. Les titres à revenus fixe
3. Les devises
4. Les instruments financiers dérivés (contrats à terme de gré à gré et standardisés contrats de swaps options)
5. Introduction à la gestion de portefeuille.
Important notes
Cours en anglais : FINA 50207A
Préalable(s) : MNGT 56126(A)(Co) ou être admis au programme 3792 - Visiteur - Entente mobilité.
Préalable(s) : MNGT 56126(A)(Co) ou être admis au programme 3792 - Visiteur - Entente mobilité.
FINA 50294
Marchés des capitaux
Description
Le cours vise à approfondir les connaissances des étudiants en matière d'instruments financiers et de gestion de portefeuille. Les étudiants apprendront à évaluer, négocier et gérer le risque des actions, des obligations, des devises et des produits dérivés. Des sessions de pratique dans la salle des marchés permettront aux étudiants de renforcer le lien entre la théorie et la pratique.
Ce cours donne une vue d'ensemble des marchés financiers et introduit les étudiants aux concepts clés de la gestion de portefeuille. Pour chaque classe d'actifs, nous passerons en revue les concepts de base et approfondirons leur valorisation, risques et leur utilisation, ainsi que le fonctionnement de chaque marché. Des séances pratiques dans la salle des marchés à l'aide de logiciels de simulation permettront aux étudiants de renforcer le lien entre la théorie et la pratique.
Themes covered
1. Les actions (des actions cotées à la bourse)
2. Les titres à revenus fixe
3. Les devises
4. Les instruments financiers dérivés (contrats à terme de gré à gré et standardisés contrats de swaps options)
5. Introduction à la gestion de portefeuille.
Important notes
Cours en anglais : FINA 50294A
Cours mutuellement exclusif(s) : FINA 50291(A) ou FINA 50292(A) Vous ne pouvez pas vous inscrire à ce cours si vous avez postulé ou réussi le cours FINA 50291(A) ou FINA 50292(A).
Cours mutuellement exclusif(s) : FINA 50291(A) ou FINA 50292(A) Vous ne pouvez pas vous inscrire à ce cours si vous avez postulé ou réussi le cours FINA 50291(A) ou FINA 50292(A).
FINA 30230
Marchés financiers et institutions financières
Subject
Finance
Program
Certificate
Location
Côte-des-Neiges
Instruction mode
Credits
3
Description
Ce cours traite du rôle d'intermédiaire financier que jouent les marchés financiers et les institutions financières au sein de l'économie canadienne.
D'entrée de jeu, les thèmes de l'économie monétaire, du marchés du crédit et des fonctions de la Banque du Canada sont abordés. Ensuite, la gestion des institutions financières est étudiée sous de multiples facettes. Il est notamment question de la gestion des risques, du cadres réglementaire auquel est assujetti le système financier canadien et de l'utilisation des produits dérivés. Le cours se conclut en se penchant sur les tendances actuelles sur les marchés boursiers canadiens.
Themes covered
Introduction aux marchés financiers
La masse monétaire et le crédit
La Banque du Canada et la politique monétaire canadienne
La structure des taux d'intérêt et le marché des titres à revenu fixe
La gestion des institutions financières
La gestion de la marge nette et des risques de marché
La gestion des risques de liquidité et d'exploitation
La gestion du capital et la croissance soutenable
Les réformes réglementaires sur les marchés financiers canadiens
Les nouveaux instruments de gestion financière
Le marché des valeurs mobilières
ECON 50801A
Market Structure and Competition
Description
This course gives you the tools and concepts for managerial decision-making.
This course gives you the tools and concepts for managerial decision-making. We will consider the analysis of demand and supply; how costs of production and demand analysis lead to optimal pricing decisions, market segmentation, and help you decide whether to enter or exit a market; how competition between industry participants shapes prices and output; how collusion between industry players, although illegal, can be sustained and lead to higher profits. The concepts prepare you for core and elective courses beyond this course.
Themes covered
Price and Market equilibrium
The structure of your demand
Production and costs
Pricing with market power
How pricing depends on cost and demand
Explicit market segmentation
Implicit market segmentation
Competitive supply and market price
Short-run costs and supercycle
Static games and Nash equilibrium
Implicit and explicit collusion
Important notes
Course in French : ECON 50801
ECON 50802A
Market Structure and Competition
Description
With this course you will acquire the tools of managerial economics and decision-making. The quantitative analysis of case studies on pricing strategies in different market structures prepares for several courses, particularly in marketing, strategy and finance.
We will consider the analysis of demand and supply; how costs of production and demand analysis lead to optimal pricing decisions, market segmentation, and help you decide whether to enter or exit a market; how competition between industry participants shapes prices and output; how collusion between industry players, although illegal, can be sustained and lead to higher profits. These notions are the building blocks for other core and elective courses in the MBA.
Course Sustainability, Social Responsibility and Ethics Integration:
Carbon pricing analysis
Carbon taxes implications
Course Sustainability, Social Responsibility and Ethics Integration:
Carbon pricing analysis
Carbon taxes implications
Themes covered
Price and Market equilibrium
The structure of your demand
Production and costs
Pricing with market power
How pricing depends on cost and demand
Explicit market segmentation
Implicit market segmentation
Competitive supply and market price
Short-run costs and supercycle
Static games and Nash equilibrium
Implicit and explicit collusion
Important notes
Course in French : 50802
Prerequisite(s) MNGT 50482(A)(Co)
MARK 40130
Marketing
Subject
Marketing
Program
Graduate diplomas
Location
Côte-des-Neiges
Instruction mode
Credits
3
Description
Ce cours aborde la gestion du marketing de produits destinés au marché des consommateurs. L'étudiant évalue les stratégies de marketing d'un produit déterminé, afin de définir ses avantages concurrentiels.
Les analyses et les stratégies d'affaires propres à la gestion marketing des produits s'adressant au marché des consommateurs. Analyses du macro environnement, de la demande de la concurrence et des comportements des consommateurs. Analyse de segmentation. Les concepts clé : ciblage, positionnement, différenciation et innovation. Stratégies du mix marketing : le produit, la distribution, le prix, la communication marketing intégrée et le service à la clientèle.
MARK 40130A
Marketing
Subject
Marketing
Program
Graduate diplomas
Location
Other
Instruction mode
Credits
3
Description
The objectives of the course are to demystify the terminology, concepts and theories, to understand and apply marketing management principles and to develop the analytical and decision skills required in a competitive market place.
Marketing is an applied science built on the foundations of economic, behavioural and management sciences. The course will present concepts, generalizations and theories of marketing that are supported by scientific research and evidence. The course will help students understand the relationships between marketing research, consumer behaviour, market segmentation, targeting, product positioning, distribution channels and promotion alternatives.
Important notes
Course in French : MARK 40130
This course is offered for the graduate overseas programs only.
MARK 60123A
Marketing and Globalization
Subject
Marketing
Program
Master of Science (MSc)
Location
Côte-des-Neiges
Instruction mode
Credits
3
Description
Taking distance as a line of direction, this course provides a better understanding of the issues and new marketing practices that result from an accelerated globalization of business.
Since the early 2000s, new practices have emerged in marketing under the impulse of an increased pace of globalisation. For instance, we attended the rise of mobile and digital marketing, marketing at the bottom of the pyramid, reverse innovation, place marketing (for countries, regions, cities, etc.), social and responsible marketing, and cause-based marketing (e.g., green marketing). These practices can be seen as a (tacit) goal to help businesses overcome the diverse barriers of distance. Indeed, companies seek to manage and possibly reduce the existing distance with their stakeholders (such as intermediaries and customers but also suppliers, employees, development partners, and governmental institutions). Such distance is not only physical but also cultural, administrative, economic and technological.
Themes covered
Globalization
Internationalization
Global marketing
International marketing
Distances
Competitiveness
Important notes
Course in French : MARK 60123
MARK 20102A
Marketing Communication
Subject
Marketing
Program
Bachelor’s degree (BBA)
Location
Côte-des-Neiges
Instruction mode
Credits
3
Description
Strategic approach and marketing communication tools. Understanding and applying the different stages of developing a communication plan for a brand.
Diagnosis of the situation and issues to which the communication plan must respond, definition and in-depth understanding of the target audience, definition of strategic communication objectives and mobilization of major theories of persuasion, creative processes and variations of the communications mix. Brands have never had so many platforms available to express themselves: the course describes both traditional media but also emphasizes the variety of new media, particularly offered by the digital ecosystem, as well as new marketing communication trends
Themes covered
1. Introduction: Role of communication in marketing strategy strategic planning process in communication structuring an agency
2. Understanding the communicating brand: The foundations of the brand
3. Understand the target: communication and persuasion models segmentation "persona" "insight"; the customer experience journey the points of contact the strategic communication objectives
4. Means of communication: types of media advertising direct and relational marketing public relations sponsorships experiential promotion and the digital ecosystem
5. Implementation of the communication plan
6. From strategy to creation: creative strategies feedback on performance indicators ethics and regulation
7. Pitch of communications plan by the teams
Important notes
Course in French : MARK 20102
Prerequisite(s) : MARK 10100(A/E)
MARK 60103A
Marketing Communications
Subject
Marketing
Program
Master of Science (MSc)
Location
Côte-des-Neiges
Instruction mode
Credits
3
Description
This course provides an in-depth examination of strategic communication in marketing by combining theory and practice. It presents the fundamental knowledge and strategies inherent in effective marketing communication.
It presents an in-depth examination of all aspects of the communication process: the message sender (i.e., the brand), the message recipient (i.e., the consumer) and the message itself. While focusing on the message, we will examine topics such as advertising, sales, public relations, digital marketing, and integrated marketing communications. Students are provided with numerous opportunities to apply what they have learned through planning an integrated marketing campaign and the creation of personal branded content.
Themes covered
A basic overview of branding and consumer behaviour as they relate to marketing communication
Communication Tactic 1: Advertising including emotions humor persuasion knowledge
Communication Tactic 2: Digital marketing including SEO & Social Media
Communication Tactic 3: Public relations including sponsorship WOM and media relations
Communication Tactic 4: Selling and interpersonal communication
Communication Tactic 5: Integrated marketing communications
Market research as it pertains to messaging (e.g. A/B testing)
Ethical principles of the construction of marketing campaigns
Important notes
Course in French : MARK 60103
MARK 20112
Marketing de détail
Subject
Marketing
Program
Bachelor’s degree (BBA)
Location
Côte-des-Neiges
Instruction mode
Credits
3
Description
Ce cours offre une compréhension stratégique du commerce de détail et de la distribution dans un contexte en profonde mutation. Exploration des fondamentaux du marketing de détail (stratégie, assortiment, expérience client, communication) tout en intégrant les enjeux contemporains et sociétaux.
Accent particulier sur les mutations contemporaines liées aux technologies, à l'intelligence artificielle, à la durabilité et à l'inclusivité. Le commerce de détail est un secteur en constante transformation, marqué par l'évolution des comportements des consommateurs, l'intensification de la concurrence, l'essor de l'omnicanal et la montée des attentes sociétales. L'érosion des marges, la pression sur les coûts et la généralisation des technologies numériques et de l'IA forcent les entreprises à repenser leurs stratégies et à réinventer leurs modèles d'affaires. Face à un environnement complexe, volatil et incertain, les acteurs du commerce de détail doivent se montrer proactifs, visionnaires et innovants, capables de conjuguer performance économique, responsabilité sociale et créativité. Ce cours vise à développer une compréhension critique des stratégies de marketing et de gestion en contexte de distribution et à doter les étudiants des outils nécessaires pour analyser et mettre en œuvre des solutions innovantes.
Themes covered
Analyse des tendances en commerce de détail
La stratégie marketing du détaillant
Consommateurs clientèles cibles et positionnement
La localisation du point de vente
L'aménagement du point de vente & technologies : défis et opportunités (cas d'étude)
Distribution logistique & omnicanal
La construction et la gestion de l'assortiment de produits
Prix & politiques commerciales en commerce de détail
La communication et la gestion de l'image d'enseigne
La gestion de l'expérience client et la fidélisation
Innovation & futur du commerce de détail
Important notes
Préalable(s) : MARK 10100(A/E)
MARK 20108
Marketing de la mode
Subject
Marketing
Program
Bachelor’s degree (BBA)
Location
Côte-des-Neiges
Instruction mode
Credits
3
Description
Ce cours vise à exposer les étudiantes et étudiants du premier cycle aux différents enjeux, facettes et rouages de l'industrie de la mode. Il cherche à leur permettre d'exercer la pratique du marketing avec succès, considération et diligence dans ce domaine.
Ce cours couvrira les principes fondamentaux de la mode ainsi que les éléments qui influencent les mouvements et les changements de cette industrie. Il introduira les étudiantes et étudiants à l'histoire, au développement, à l'organisation, aux activités de commercialisation, aux tendances, notamment circulaires et numériques, ainsi qu'aux enjeux économiques, socioculturels et environnementaux du marché de la mode.
Themes covered
L'essor de l'industrie de la mode
L'organisation commerciale de la mode et les rôles de ses différents acteurs et actrices
L'identité et la représentation : la mode comme outil de communication
L'adaptation du marketing à la mise en marché de l'offre mode
La consommation circulaire de la mode
La dématérialisation de la mode
Important notes
Préalable(s) : MARK 10100 (A/E)
Cours en anglais : MARK 20108A