Description
Preparing future managers to build and maintain a privileged position for their products and services within their respective industry and markets.
We focus on developing competencies which are essential for developing, launching and managing products and services over their life cycle. This course will enable the students to acquire the following skills:
1. Develop, produce and launch new products and services;
2. Differentiate products and services;
3. Analyze and manage a portfolio of products and services.
Themes covered
- Strategic considerations in product and service management
- Products and services: definition
- The product lifecycle
- Risks related to innovation and the process of developing new products and services
- New products and services launch
- Differentiate: quality and diversification
- Differentiate: brand and experience
- Source of value in the portfolio
- Portfolio valuation and evolution
- Portfolio management
- Performance measures
Important notes
Course in French : MARK 50172
Préalable(s) : MNGT 56180(A)(Co) ou MNGT 56108(A)(Co) ou MNGT 56109(A)(Co) et être inscrit au MBA à temps plein ou à temps partiel, ou être admis au programme 3792 - Visiteur - Entente mobilité.
Préalable(s) : MNGT 56180(A)(Co) ou MNGT 56108(A)(Co) ou MNGT 56109(A)(Co) et être inscrit au MBA à temps plein ou à temps partiel, ou être admis au programme 3792 - Visiteur - Entente mobilité.