L'Oréal Brandstorm

In short

Established in 1992, L’Oréal Brandstorm has become the largest innovation competition in the world, with 65 countries represented and more than 48,000 individuals participating each year. The goals are to create a team within a few months and study its feasibility. This competition embodies L’Oréal’s values: passion, innovation, entrepreneurial spirit, open-mindedness and the quest.