Yannik St-James

Associate Professor,
Department of Marketing

Presentation

Yannik St-James

Contact information

Phone :
514 340-6759
Fax :
514 340-8826
Office :
4.731
Lise‑et‑Giuseppe‑Racanelli Building

3000, Côte-Sainte-Catherine Road
Montréal, Québec, Canada 
H3T 2A7

Education

  • M. Sc. (gestion internationale), HEC Montréal
  • Ph. D. (marketing), Queen's University

Expertise

  • Consumer behavior: Consumers' identity projects; Cultural and experiential facet of consumption
  • Brand management
  • Food marketing and consumption
  • Qualitative methods in marketing research
Winter 2026
MARK 20110 Gestion de produits et marques
MARK 60104 Gestion stratégique de la marque
Fall 2025
MARK 60165 Méthodes qualitatives et concepts fondamentaux en marketing
Winter 2025
MARK 20110 Gestion de produits et marques
MARK 60104 Gestion stratégique de la marque

This selection of supervision activities covers the last five years.