Yannik St-James

Associate Professor,  Department of Marketing

Yannik St-James

Contact information

HEC Montréal
3000, chemin de la Côte-Sainte-Catherine
Montréal (Québec)
Canada H3T 2A7

Email : yannik.st-james@hec.ca
Phone : 514 340-6759
Secretary: 514 340-6413
Fax : 514 340-5631
Office : 4.731

Education

  • M. Sc. (gestion internationale), HEC Montréal
  • Ph. D. (marketing), Queen's University

Expertise

  • Consumer behavior: Consumers' identity projects; Cultural and experiential facet of consumption
  • Brand management
  • Food marketing and consumption
  • Qualitative methods in marketing research

This publication selection covers the last five years.


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Journal articles (1)

ST-JAMES, Yannik, DARVEAU, Jessica, FORTIN, Josyane; « Immersion in film tourist experiences », Journal of Travel & Tourism Marketing, vol. 35, no 3, 2018, p. 273-284.


This selection of supervision activities covers the last five years.

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Dissertation direction – PhD in Administration (1)
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Master's thesis direction – MSc in Management (7)
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Supervised project supervision – MSc in Management (5)
Le développement de la marque par l'acquisition d'une innovation technologique : Le cas Lululemon , by Sonia Tagnit-Hamou
March 2021

MAVEN Models: Gestionnaire de Marques-Personnes. Comment une compagnie parvient-elle à développer et encadrer un éventail de marques-personnes à l'ère des médias sociaux? , by Robin Sempere
March 2019

Le potentiel de la responsabilité sociale chez Sokoloff Lingerie , by Marie-Laurence Cormier
March 2019

Le développement de la marque-personne Karine Joncas: Mandat pour l'entreprise Karine Joncas Cosmétiques , by Maude Hamel
March 2019

Branding Sustainable Supply Chains in the Context of the Artisan Sector: The Consumer-facing Nest Seal for Handworker Wellbeing , by Alexandra Nadeau-Lessard
March 2018


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