Luciano Barin Cruz

Professor, Department of Management

Contact information

HEC Montréal
3000, chemin de la Côte-Sainte-Catherine
Montréal (Québec)
Canada H3T 2A7

Email : luciano.barin-cruz@hec.ca
Phone : 514 340-1350
Secretary: 514 340-6322
Fax : 514 340-5635
Office : 3.870B

Personal page

Other title(s)

Director, Office of Sustainable Transition
Director and co-founder of the IDEOS hub

Education

Maîtrise (administration), Federal University of Rio Grande do Sul;
Doctorat (sciences de gestion), Université Jean Moulin Lyon III;
Doctorat (science de gestion), Federal University of Rio Grande do Sul

Expertise

Institutionalization process of socially oriented organizational forms
Social impact of different organizational forms
Performativity of socially oriented organizations
Impact and Social Entrepreneurship

Current research

Institutionalization process of socially oriented organizational forms
Social impact of different organizational forms
Performativity of socially oriented organizations
Impact and Social Entrepreneurship

This publication selection covers the last five years.

Journal articles (6)

BOUCHARD, Mathieu, BARIN CRUZ, Luciano, MAGUIRE, Steve; « Emotions and Client Participation in Jurisdictional Contestation », Academy of Management Review, vol. 49, no 3, 2024, p. 487-513.

ESPER, Susana, BARIN CRUZ, Luciano, GOND, Jean-Pascal; « Engaging Stakeholders During Intergovernmental Conflict: How Political Attributions Shape Stakeholder Engagement », Journal of Business Ethics, vol. 191, no 1, 2024, p. 1-27.

SLADE SHANTZ, Angelique, ZIETSMA SCULICH, Charlène, KISTRUCK, Geoffrey, BARIN CRUZ, Luciano; « Exploring the relative efficacy of ‘within-logic contrasting’ and ‘cross-logic analogizing’ framing tactics for adopting new entrepreneurial practices in contexts of poverty », Journal of Business Venturing, vol. 39, no 1, 2024, p. 1-23.

LECA, Bernard, BARIN CRUZ, Luciano; « Enabling critical performativity: The role of institutional context and critical performative work », Organization, vol. 28, no 6, 2021, p. 903-929.

PEREIRA PÜNDRICH, Aline, AGUILAR DELGADO, Natalia, BARIN CRUZ, Luciano; « The use of corporate social responsibility in the recovery phase of crisis management: A case study in the Brazilian company Petrobras », Journal of Cleaner Production, vol. 329, 2021, p. 1-9.

BITTENCOURT MARCONATTO, Diego Antonio, BARIN CRUZ, Luciano, AGUILAR DELGADO, Natalia; « Mission Drift and the Sustainability of Hybrid Organizations in Extreme Institutional Contexts: The Case of a Communitarian Microfinance Institution in Brazil », Management international, vol. 24, no 4, 2020, p. 137-151.

Book chapters (1)

HEALES, Kylie, ZIETSMA SCULICH, Charlène, BARIN CRUZ, Luciano; « Navigating Intersectional Inequalities: Resource Assemblage for Firm Profits », Necessity Entrepreneurship: Getting Beyond the Binary, Emerald Publishing Limited, 2025, p. 163-189.

This selection of supervision activities covers the last five years.

Dissertation direction – PhD in Administration (1)

Client Action in the Negotiated Order of Madness, by Mathieu Bouchard
March 2020

Master's thesis direction – MSc in Management (3)

Contributing to Women's Empowerment in Tunisia: the Impact of Feminist Performativity Through Entrepreneurship and Leadership Training Programs for Women Entrepreneurs, by Katherine Picone
August 2023

La gestion de l'équilibre entre la génération de revenus et la mission sociale/environnementale des organisations hybrides, by Patricia Lalonde
March 2023

L'évaluation de l'impact social d'une institution de microfinance: le cas de l'ACEM au Québec, by Jose Ramon Campos Pineiro
September 2019

Supervised project supervision – MSc in Management (6)

La gestion des matières consignées au Québec dans une perspective d'économie circulaire , by Maïssane Mansour
November 2022

Stratégies de développement de partenariats pour un accélérateur dédié à l'impact social et environnemental , by Farah Msefer
September 2021

Produire des CAR-T autrement , by Evrard Constantin Bineli Mvogo
March 2021

Transition vers des scénographies plus écoresponsables : diagnostic des pratiques du domaine culturel , by Anaïs Scussel
March 2020

La consultation en innovation sociale : le cas de Preserve , by Lynda Adekambi
March 2020

Les outils de stratégie d'impact social pour un incubateur civique , by Geneviève Beaupré-Bérard
September 2019

Integrative project supervision – Master's (6)

Documentation et évaluation d'un projet de transition socio-écologique dans une perspective d'amélioration et de mise à l'échelle pour l'entreprise Retournzy , by Alexis Tobia
November 2022

Projet en organisation : Intervention chez Ski Chic-Chocs et analyse du tourisme durable , by Antoine Bonhomme
November 2021

Analyse des opportunités de valorisation et de diffusion du projet "Former par le sport unifié" , by Manda Razafimahefa
September 2021

L'impact social au sein de l'écosystème startup du Québec , by Camille Carcel
September 2021

La certification B Corp : un moteur d'intégration de développement durable en entreprise , by Élisabeth Auclair
September 2021

Vers une gestion circulaire des matières résiduelles dans les cafés québécois : implantation et développement d'un projet de réduction à la source de l'usage unique , by Mathilde Messersi
September 2020