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Luciano Barin Cruz

Professor,  Department of Management


Luciano Barin Cruz

Contact information

HEC Montréal
3000, chemin de la Côte-Sainte-Catherine
Montréal (Québec)
Canada H3T 2A7

Email: luciano.barin-cruz@hec.ca
Phone: 514 340-1350
Secretary: 514 340-6322
Fax: 514 340-5635
Office: 5.125

Personal page

Education

  • Maîtrise (administration), Federal University of Rio Grande do Sul;
  • Doctorat (sciences de gestion), Université Jean Moulin Lyon III; 
  • Doctorat (science de gestion), Federal University of Rio Grande do Sul

Expertise

  • Corporate Social Responsibility
  • Sustainability
  • Social Innovation
  • Social Impact

Current research

There are three research projects at this moment. The first aims at contrasting the relation between Headquarter (developed country) and subsidiary (emergent country), regarding the Corporate Social Responsibility of Multinational Corporations. The second aims at identifying the relations between Corporate Social Responsibility in export companies and their international performance. The third aims at identifying practices carried out by banks (in developed and emergent countries) regarding poverty alleviation.


This publication selection covers the last five years.


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Journal articles (20)


LAMBERT, Marie-Renée, BARIN CRUZ, Luciano; « Can One Size Fit All? The Case of ACEM and Community Credit », Revue internationale de cas en gestion, vol. 16, no 2, 2018, p. 1-16.

BITTENCOURT MARCONATTO, Diego Antonio, BARIN CRUZ, Luciano, LEGOUX, Renaud; « Transparency in African Microfinance Institutions », Revista de Administraçao da UFSM - Brazilian Journal of Management, vol. 11, no 3, 2018, p. 736-756.

KIM, Jinhwan, BARIN CRUZ, Luciano; « BeautifulCoffee and Fair Trade: Working with Local Farmer Co-operatives in Nepal », Revue internationale de cas en gestion, vol. 16, no 1, 2018, p. 1-23.

BARIN CRUZ, Luciano, AQUINO ALVES, Mario, DELBRIDGE, Rick; « Next steps in organizing alternatives to capitalism: toward a relational research agenda », M@n@gement, vol. 20, no 04, 2017, p. 322-335.

ESPER, Susana, CABANTOUS, Laure, BARIN CRUZ, Luciano, GOND, Jean-Pascal; « Supporting alternative organizations? Exploring scholars’ involvement in the performativity of worker-recuperated enterprises », Organization, vol. 24, no 5, 2017, p. 671-699.

BITTENCOURT MARCONATTO, Diego Antonio, BARIN CRUZ, Luciano, MOURA, Gilnei Luiz de, TEIXEIRA, Emidio Gressler; « Why microfinance institutions exist: lending groups as a mechanism to enhance informational symmetry and enforcement activities », Organizações & Sociedade, vol. 24, no 83, 2017, p. 633-654.

BARIN CRUZ, Luciano, AGUILAR DELGADO, Natalia, LECA, Bernard, GOND, Jean-Pascal; « Institutional Resilience in Extreme Operating Environments: The Role of Institutional Work », Business & Society, vol. 55, no 7, 2016, p. 970-1016.

BITTENCOURT MARCONATTO, Diego Antonio, BARIN CRUZ, Luciano, PEDROZO, Eugenio Avila; « Going beyond microfinance fuzziness », Journal of Cleaner Production, vol. 115, 2016, p. 5-22.

GOND, Jean-Pascal, BARIN CRUZ, Luciano, RAUFFLET, Emmanuel Benoit, CHARRON, Mathieu; « To Frack or Not to Frack? The Interaction of Justification and Power in a Sustainability Controversy », Journal of Management Studies, vol. 53, no 3, 2016, p. 330-363.

BITTENCOURT MARCONATTO, Diego Antonio, BARIN CRUZ, Luciano, POZZEBON, Marlei, POITRAS, Jean-Emmanuel; « Developing sustainable business models within BOP contexts: mobilizing native capability to cope with government programs », Journal of Cleaner Production, vol. 129, 2016, p. 735-748.

OGASAVARA, Mario Henrique, BOEHE, Dirk Michael, BARIN CRUZ, Luciano; « Experience, resources and export market performance: The pivotal role of international business network ties », International Marketing Review, vol. 33, no 6, 2016, p. 867-893.

BITTENCOURT, Claudia C., BITTENCOURT MARCONATTO, Diego Antonio, BARIN CRUZ, Luciano, RAUFFLET, Emmanuel Benoit; « Introduction to special edition social innovation: researching, defining and theorizing social innovation », Revista de Administraçao Mackenzie, vol. 17, no 6, 2016, p. 14-19.

BITTENCOURT MARCONATTO, Diego Antonio, BARIN CRUZ, Luciano, PEDROZO, Eugenio Avila; « Lending Groups and Different Social Capitals in Developed and Developing Countries », Revista de Administração Contemporânea, vol. 20, no 6, 2016, p. 651-672.

BARIN CRUZ, Luciano, BITTENCOURT MARCONATTO, Diego Antonio; « Corporate social responsibility and strategy in the aerospace industry: the case of CSeries at Bombardier », GVcasos : Revista Brasileira de Casos de Ensino em Administraçao, vol. 6, no 2, 2016, p. 1-13.

BARIN CRUZ, Luciano, BOEHE, Dirk Michael, OGASAVARA, Mario Henrique; « CSR-based Differentiation Strategy of Export Firms From Developing Countries: An Exploratory Study of the Strategy Tripod », Business & Society, vol. 54, no 6, 2015, p. 723-762.

AGUILAR DELGADO, Natalia, BARIN CRUZ, Luciano; « Multi-Event Ethnography: Doing Research in Pluralistic Settings », Journal of Organizational Ethnography, Vol. 3, no 1, 2014, p. 43-58.

LECA, Bernard, GOND, Jean-Pascal, BARIN CRUZ, Luciano; « Building 'Critical Performativity Engines' for deprived communities: The construction of popular cooperative incubators in Brazil », Organization, vol. 21, no 5, 2014, p. 683-712.

RAUFFLET, Emmanuel Benoit, BARIN CRUZ, Luciano, BRES, Luc; « An assessment of corporate social responsibility practices in the mining and oil and gas industries », Journal of Cleaner Production, vol. 84, 2014, p. 256-270.

TURCATO, Carolina, BARIN CRUZ, Luciano; « The Social Economy and the Traditional Market: The Dilemma of Justa Trama », Revue internationale de cas en gestion, Vol. 11, no 2, 2013, 30 p..

BOEHE, Dirk Michael, BARIN CRUZ, Luciano; « Gender and Microfinance Performance: Why Does the Institutional Context Matter? », World Development, vol. 47, 2013, p. 121-135.

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Book chapters (4)


BARIN CRUZ, Luciano, POZZEBON, Marlei; « The influence of temporality on student's learning processes: Lessons from a service-learning program in Brazil », Handbook of sustainability in Management Education : In Search of a Multidisciplinary, Innovative and Integrated Approach, Edward Elgar, 2017, p. 455-485.

BARIN CRUZ, Luciano, DELANNON, Nolywé; « La responsabilité sociale des entreprises », Sociologie de l'entreprise, Chenelière Éducation, 2015, p. 157-174.

BITTENCOURT MARCONATTO, Diego Antonio, BARIN CRUZ, Luciano, PEDROZO, Eugenio Avila; « When Microfinance Meets CSR », Development-Oriented Corporate social Responsibility - volume 2: Locally Led Initiatives in Developing Economies, Greenleaf Publishing Limited, 2015, p. 169-188.

AGUILAR DELGADO, Natalia, BARIN CRUZ, Luciano; « When the Social Movement and Global Value Chain Literatures Meet: The Case of Fair Trade », Sustainable Value Chain Management: A Research Anthology, Gower Applied Research, 2013, p. 397-412.



This award and honor selection covers the last five years.


BARIN CRUZ, Luciano
Meilleur éditeur associé, RAE-Revista de Administracao de Empresas, pour l'année 2013


This selection of supervision activities covers the last five years.

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Master's thesis direction – MSc in Management (6)

In codirection with : PINEAU, Pierre-Olivier
La RSE au sein de l'industrie pétrolière: une analyse multi-niveaux , by François Deslandres
May 2019





In codirection with : RAUFFLET, Emmanuel Benoit
Responsabilité sociale de l'entreprise, associations industrielles et cohésion sociale: deux essais, by Emmanuelle Jobidon
September 2013

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Supervised project supervision – MSc in Management (17)

Introduction à l'implantation d'un programme RSE , by Pierre Constantin
September 2018

Segmentation, adaptation et distribution d'une offre pour le bas de pyramide: le cas de Pawame au Kenya , by Etienne Caron
September 2018

Relation entre les organisations internationales et populations locales dans un contexte de partenariat intersectoriel - Cas de GAVI, l'Alliance du Vaccin , by Coralie Eyssallenne
September 2018

Développement d'une stratégie de partenariats pour l'organisation Passages , by Isabelle Mérineau
March 2018

Limiter la spéculation immobilière et favoriser l'accès abordable à la propriété en contexte d'innovation sociale québécoise: identifier et implanter les bons outils juridiques et managériaux , by Benoit Genest
March 2018

A case study: The implementation of a Dialogue Strategy by Produits Forestiers Résolu in response to pressure from an NGO , by Francis Bertrand-Lafrenière
January 2018

Élaboration d'une planification stratégique pour un organisme à but non lucratif , by Marie-Philippe Frenette
September 2017

L'engagement de la communauté énapienne vers une culture organisationnelle en DD , by Karine Prévost Privat
March 2017

In codirection with : CORREA DANTAS, Danilo
Responsabilité sociale des entreprises et stratégie d'affaires dans l'industrie de la marijuana: Le cas de Marley Natural , by Pierre Belin
October 2015

Développement de la version francophone du cours Programme d'agrément professionnel en placements durables du centre de perfectionnement John-Molson , by Renaud Dumouchel-Fournier
March 2015

In codirection with : RAUFFLET, Emmanuel Benoit
Impacts et responsabilité sociale de l'industrie des gaz de schiste au Texas: Apprentissages pour le Québec , by Gabriel Landry-Rivest
March 2015

Révision du programme entreprises de la fondation David Suzuki , by Laurence Wilhelmy
March 2014

In codirection with : RAUFFLET, Emmanuel Benoit
Évaluation environnementale stratégique sur le gaz de Schiste: Impacts sociaux et responsabilité sociale , by Yasmine Ben Younes
March 2014

Tourisme durable urbain à Buenos Aires , by Vanessa Blouin
September 2013

Eco Group Asia: De l'élaboration d'une stratégie durable à la conception d'un modèle d'affaires ''ouvert'' , by Clémentine Jouard
September 2013

In codirection with : POZZEBON, Marlei
Développement d'un plan de marketing social pour l'implantation d'une entreprise sociale à Jericoacoara, Brésil , by Marie-Eve Lacombe
September 2013

In codirection with : RAUFFLET, Emmanuel Benoit
Étude des pratiques de responsabilité sociale des entreprises d'industries extractives et de transformation: pétrolière/gazière et chimique , by Sophie Spitzer
September 2013

Fall 2018

1-404-12A
Sociology of the Firm
6-414-12
Gestion, responsabilité d'entreprise et développement durable

Summer 2018

4-403-06
Responsabilité sociale des entreprises
4-435-09A
The Fundamentals of Management

Winter 2018

4-403-06
Responsabilité sociale des entreprises
57-501-16
Entreprise sociale

Fall 2017

1-003-17
Intégration académique
1-407-00
Management
4-435-09A
The Fundamentals of Management
6-414-12
Gestion, responsabilité d'entreprise et développement durable

Summer 2017

4-435-09A
The Fundamentals of Management

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