Jonathan Deschênes

Associate Professor,
Department of Marketing

Presentation

Jonathan Deschênes

Contact information

Phone :
514 340-6366
Secretary :
514 340-6427
Office :
4.509
Lise‑et‑Giuseppe‑Racanelli Building

3000, Côte-Sainte-Catherine Road
Montréal, Québec, Canada 
H3T 2A7

Education

  • B.A.A. (marketing), HEC Montréal
  • M. Sc. (marketing), HEC Montréal
  • Ph. D. (administration), Concordia University

Expertise

  • Motivational research, study of consumer dreams and desires
  • Non-profit marketing, green marketing, and consumer ethics
  • Qualitative marketing research: projective techniques, in-depth interviews, ethnography
Winter 2026
DDRS 40101 Marketing et transition durable
Fall 2025
DDRS 20125 Marketing et transition durable
DDRS 40101 Marketing et transition durable
Winter 2025
DDRS 40101 Marketing et transition durable
MARK 40118 La recherche marketing: Du consommateur à l'insight
Fall 2024
DDRS 20125 Marketing et transition durable

This publication selection covers the last five years.

This selection of supervision activities covers the last five years.