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François Colbert

Professor,  Department of Marketing


François Colbert

Contact information

HEC Montréal
3000, chemin de la Côte-Sainte-Catherine
Montréal (Québec)
Canada H3T 2A7

Email : francois.colbert@hec.ca
Phone : 514 340-6827
Secretary: 514 340-5629
Fax : 514 340-6432
Office : 4.363a

Personal page

Other title(s)

Education

  • MBA, HEC Montréal
  • M. Sc. (gestion), HEC Montréal

Expertise

  • Marketing of arts and culture

Current research

For more information: Research, publications and teaching (pdf)


This publication selection covers the last five years.


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Journal articles (8)


COURCHESNE, André, D'ASTOUS, Alain, COLBERT, François; « Socialization of Cultural Consumers in the Family: A Synthesis of 50 Years of Marketing Research », International Journal of Arts Management, vol. 23, no 3, 2021, p. 10-20.

WANG, Xinyi, COLBERT, François, LEGOUX, Renaud; « From Niche Interest to Fashion Trend: Hanfu Clothing as a Rising Industry in China », International Journal of Arts Management, vol. 23, no 1, 2020, p. 79-89.

LIN, Yi, COLBERT, François, HUIHUI, Luo; « Operations Management and Strategic Positioning of the NCPA », International Journal of Arts Management, vol. 21, no 3, 2019, p. 73-81.

COLBERT, François, CORREA DANTAS, Danilo; « Customer Relationships in Arts Marketing: A Review of Key Dimensions in Delivery by Artistic and Cultural Organizations », International Journal of Arts Management, vol. 21, no 2, 2019, p. 4-14.

LIN, Yi, COLBERT, François; « Chinese Opera and the International Market », International Journal of Arts Management, vol. 20, no 3, 2018, p. 75-82.

OBAIDALAHE, Zakia, SALERNO, Francis, COLBERT, François; « Subscribers' Overall Evaluation of a Multi-experience Cultural Service, Tolerance for Disappointment, and Sustainable Loyalty », International Journal of Arts Management, vol. 20, no 1, 2017, p. 21-30.

COLBERT, François; « The Importance of the Consumption Experience in Art: A Western-style study », Chinese Journal of Arts Management, vol. 1, no 1, 2017, p. 24-32.

COLBERT, François; « A Brief History of Arts Marketing Thought in North America », Journal of Arts Management, Law, and Society, vol. 47, no 3, 2017, p. 167-177.

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Books (3)


COLBERT, François, D'ASTOUS, Alain; Le consommateur d'art et de culture : une perspective marketing, Chaire de gestion des arts Carmelle et Rémi-Marcoux, HEC Montréal, 2021.

COLBERT, François, RAVANAS, Philippe; Marketing des arts et de la culture, Chaire de gestion des arts Carmelle et Rémi-Marcoux, 2021.

BRUNET, Johanne, COLBERT, François, LAPORTE, Sandra, LEGOUX, Renaud, LUSSIER, Bruno, TABOUBI, Sihem; Marketing Management, Chenelière Éducation, 2018.



This selection of supervision activities covers the last five years.

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Supervised project supervision – MSc in Management (2)

La carte Musées Montréal : Révision de la composition commerciale et proposition de nouveaux forfaits , by Véronique Gosselin
March 2021

De sa genèse à aujourd'hui : Retour sur 35 années d'omnivorité , by Pierre Lamoureux
September 2020

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Integrative project supervision – Master's (1)

Le Centre national de danse-thérapie des Grands Ballets et la recherche en danse et mieux-être : un plan stratégique. , by Amy Eloïse Mailloux
September 2019

Fall 2022

Fall 2021


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