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François Colbert

Professor,  Department of Marketing


François Colbert

Contact information

HEC Montréal
3000, chemin de la Côte-Sainte-Catherine
Montréal (Québec)
Canada H3T 2A7

Email: francois.colbert@hec.ca
Phone: 514 340-6827
Secretary: 514 340-5629
Fax: 514 340-6432
Office: 4.363a

Personal page

Other title(s)

Education

  • MBA, HEC Montréal
  • M. Sc. (gestion), HEC Montréal

Expertise

  • Marketing of arts and culture

Current research

For more information: Research, publications and teaching (pdf)


This publication selection covers the last five years.


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Journal articles (13)


COURCHESNE, André, D'ASTOUS, Alain, COLBERT, François; « Socialization of Cultural Consumers in the Family: A Synthesis of 50 Years of Marketing Research », International Journal of Arts Management, vol. 23, no 3, 2021, p. 10-20.

WANG, Xinyi, COLBERT, François, LEGOUX, Renaud; « From Niche Interest to Fashion Trend: Hanfu Clothing as a Rising Industry in China », International Journal of Arts Management, vol. 23, no 1, 2020, p. 79-89.

LIN, Yi, COLBERT, François, HUIHUI, Luo; « Operations Management and Strategic Positioning of the NCPA », International Journal of Arts Management, vol. 21, no 3, 2019, p. 73-81.

COLBERT, François, CORREA DANTAS, Danilo; « Customer Relationships in Arts Marketing: A Review of Key Dimensions in Delivery by Artistic and Cultural Organizations », International Journal of Arts Management, vol. 21, no 2, 2019, p. 4-14.

LIN, Yi, COLBERT, François; « Chinese Opera and the International Market », International Journal of Arts Management, vol. 20, no 3, 2018, p. 75-82.

OBAIDALAHE, Zakia, SALERNO, Francis, COLBERT, François; « Subscribers' Overall Evaluation of a Multi-experience Cultural Service, Tolerance for Disappointment, and Sustainable Loyalty », International Journal of Arts Management, vol. 20, no 1, 2017, p. 21-30.

CHARLAND-LALLIER, Maude, COLBERT, François; « Factors Influencing the Choice of a Career Path in the Arts », American Journal of Arts Management, vol. 4, no 1, 2017, p. 1-18.

COLBERT, François; « A Brief History of Arts Marketing Thought in North America », Journal of Arts Management, Law, and Society, vol. 47, no 3, 2017, p. 167-177.

COLBERT, François; « The Importance of the Consumption Experience in Art: A Western-style study », Chinese Journal of Arts Management, vol. 1, no 1, 2017, p. 24-32.

RUIZ GUTIÉRREZ, Jaime, COLBERT, François, HINNA, Alessandro; « Arts and culture management : Academic research, a key factor for its development: heterogeneous topics that drive knowledge of the sector », Academia Revista Latinoamericana de Administración, vol. 30, no 2, 2017, p. 147-155.

RUIZ GUTIÉRREZ, Jaime, GRANT, Philip Stanley, COLBERT, François; « Arts Management in Developing Countries : A Latin American Perspective », International Journal of Arts Management, Special Edition Latin America, 2016, p. 6-17.

RECAMAN, Ana Lucia, COLBERT, François; « Tania Pérez-Salas, Dancer And Choreographer: From Artistic Creation To Management Of A Cultural Enterprise », International Journal of Arts Management, Special Edition Latin America, 2016, p. 232-245.

CORREA DANTAS, Danilo, COLBERT, François; « Festival de Lanaudière: Differentiation in Customer Experience », International Journal of Arts Management, Vol. 18, no 3, 2016, p. 79-85.

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Books (3)


COLBERT, François, D'ASTOUS, Alain; Le consommateur d'art et de culture : une perspective marketing, Chaire de gestion des arts Carmelle et Rémi-Marcoux, HEC Montréal, 2021.

BRUNET, Johanne, COLBERT, François, LAPORTE, Sandra, LEGOUX, Renaud, LUSSIER, Bruno, TABOUBI, Sihem; Marketing Management, Chenelière Éducation, 2018.

BRUNET, Johanne, COLBERT, François, LAPORTE, Sandra, LEGOUX, Renaud, LUSSIER, Bruno, TABOUBI, Sihem; Gestion du marketing, Chenelière Éducation, 2017.



This selection of supervision activities covers the last five years.

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Supervised project supervision – MSc in Management (4)

La carte Musées Montréal : Révision de la composition commerciale et proposition de nouveaux forfaits , by Véronique Gosselin
March 2021

De sa genèse à aujourd'hui : Retour sur 35 années d'omnivorité , by Pierre Lamoureux
September 2020

Comment augmenter la mobilisation chez les réalisateurs de l'AARQ ? , by Stéphanie Brûlé
March 2017

Étude de l'impact de l'utilisation des nouvelles technologies sur l'expérience client en contexte muséal , by Vero Laurencia Robsell
October 2016

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Integrative project supervision – Master's (4)

Le Centre national de danse-thérapie des Grands Ballets et la recherche en danse et mieux-être : un plan stratégique. , by Amy Eloïse Mailloux
September 2019

Le Centre Segal - Attirer de nouveaux publics , by Ranwa Alboukhari
January 2017

Diagnostic culturel de la MRC Rivière du Nord , by Janie Dumas-Jasmin
March 2016

Analyse de la mise de marché d'un nouveau produit dans le domaine de l'art numérique , by Joannie Bergeron
September 2015


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