hec.ca > Faculty

Francesca Bonetti

Assistant Professor,  Department of Marketing

Francesca Bonetti

Contact information

HEC Montréal
3000, chemin de la Côte-Sainte-Catherine
Montréal (Québec)
Canada H3T 2A7

Email : francesca.bonetti@hec.ca
Phone : Not available
Secretary: 514 340-6427
Fax : n/a
Office : 4.768

Other title(s)

  • Forthcoming


  • PhD (Textile Design Fashion and Management), Faculty of Science and Engineering, University of Manchester
  • PgCert (Academic Practice in Art, Design and Communication), University of the Arts London
  • MLitt (Marketing), University of St Andrews
  • BA (European Languages and Cultures), University of Modena

Current research

  • Forthcoming

This publication selection covers the last five years.


Journal articles (3)

BONETTI, Francesca, SIRIMAL SILVA, Emmanuel, PANTANO, Eleonora, MARIKYAN, Davit et al.; « Starting a relationship with AI! Exploring consumer’s attitude towards digital human stylists », International Journal of Technology Marketing, 2024 (status : accepted).

CHENG, Zixuan Mia, BONETTI, Francesca, DE REGT, Anouk, LO RIBEIRO, Joel, PLANGGER, Kirk; « Principles of responsible digital implementation: Developing operational business resilience to reduce resistance to digital innovations », Organizational Dynamics, 2024 (status : online).

This selection of supervision activities covers the last five years.

Fall 2023