MS1 en-us
MS2 Assistant Professor
MS3 Assistant Professor (f)
MS4 Assistant Professor
MS2 Assistant Professor
MS3 Assistant Professor (f)
MS4 Assistant Professor
Francesca Bonetti
Assistant Professor, Department of Marketing
![Francesca Bonetti Francesca Bonetti](https://www.hec.ca/en/profs/francesca.bonetti.jpg)
Contact information
HEC Montréal3000, chemin de la Côte-Sainte-Catherine
Montréal (Québec)
Canada H3T 2A7
Email : francesca.bonetti@hec.ca
Phone : Not available
Secretary: 514 340-6427
Fax : n/a
Office : 4.768
Other title(s)
- Forthcoming
Education
- PhD (Textile Design Fashion and Management), Faculty of Science and Engineering, University of Manchester
- PgCert (Academic Practice in Art, Design and Communication), University of the Arts London
- MLitt (Marketing), University of St Andrews
- BA (European Languages and Cultures), University of Modena
Expertise
- Culture of innovation
- Technological innovation
- AI technological innovation
- AI applications
- Marketing strategy
- Technology implementation processes
- Practice theories
- Retail innovation
- AI technology-employee relationship
- Ethnographic studies
Current research
- Forthcoming
This publication selection covers the last five years.
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Journal articles (3)
BONETTI, Francesca, SIRIMAL SILVA, Emmanuel, PANTANO, Eleonora, MARIKYAN, Davit;
« Starting a relationship with AI! Exploring consumer’s attitude towards digital human stylists »,
International Journal of Technology Marketing, 2025 (status : accepted).
CHENG, Zixuan Mia, BONETTI, Francesca, DE REGT, Anouk, LO RIBEIRO, Joel, PLANGGER, Kirk;
« Principles of responsible digital implementation: Developing operational business resilience to reduce resistance to digital innovations »,
Organizational Dynamics, vol. 53, no 2, 2024, p. 1-8.
BONETTI, Francesca, PERRY, Patsy, WARNABY, Gary;
« Managerial approaches and sociotechnical implications of the adoption of consumer-facing in-store technology in organizational processes: the case of fashion retail »,
Information Technology & People, 2023 (status : online).
This selection of supervision activities covers the last five years.
Fall 2023
MARK 10100