Francesca Bonetti

This publication selection covers the last five years.

Journal articles (7)

BONETTI, Francesca, PERRY, Patsy, WARNABY, Gary ; « Managerial approaches and sociotechnical implications of the adoption of consumer-facing in-store technology in organizational processes: the case of fashion retail »,  Information Technology & People,vol. 38, no 1,  2025, p. 116-136 .

CHENG, Zixuan Mia, BONETTI, Francesca, DE REGT, Anouk, LO RIBEIRO, Joel, PLANGGER, Kirk ; « Principles of responsible digital implementation: Developing operational business resilience to reduce resistance to digital innovations »,  Organizational Dynamics,vol. 53, no 2,  2024, p. 1-8 .

BONETTI, Francesca, SIRIMAL SILVA, Emmanuel, PANTANO, Eleonora, MARIKYAN, Davit ; « Starting a relationship with AI! Exploring consumer’s attitude towards digital human stylists »,  International Journal of Technology Marketing,vol. 18, no 4,  2024, p. 371-398 .

BONETTI, Francesca, MONTECCHI, Matteo, PLANGGER, Kirk, SCHAU, Hope Jensen ; « Practice co-evolution: Collaboratively embedding artificial intelligence in retail practices »,  Journal of the Academy of Marketing Science,vol. 51, no 4,  2023, p. 867-888 .

BORAH, Abhishek, BONETTI, Francesca, CALMA, Angelito, MARTÍ-PARREÑO, José ; « The Journal of the Academy of Marketing Science at 50: A historical analysis »,  Journal of the Academy of Marketing Science,vol. 51, no 1,  2023, p. 222-243 .

MONTECCHI, Matteo, BONETTI, Francesca, PLANGGER, Kirk, SCHAU, Hope Jensen ; « Creating discursive channels: generating and disseminating impactful research insights into the strategic sales enablement of retail technology »,  European Journal of Marketing,vol. 56, no 9,  2022, p. 2515-2532 .

SIRIMAL SILVA, Emmanuel, BONETTI, Francesca ; « Digital humans in fashion: Will consumers interact? »,  Journal of Retailing and Consumer Services,vol. 60,  2021, p. 1-11 .

This selection of supervision activities covers the last five years.

Thesis direction – Master of Science in Management (1)

Inclusion ou illusion : Les représentations des personnes avec des différences physiques dans les campagnes et le contenu numérique de l'industrie de la mode, by Florence Mallette

September 2025

Integration project direction – Master’s (1)

Fashion and diverse bodies: How vulnerable and disabled consumers navigate the fashion market, by Micol Battaglia

September 2025