Aya Aboelenien

This publication selection covers the last five years.

Journal articles (7)

ABOELENIEN, Aya, ARSEL, Zeynep ; « Surviving as a Vegan in a World of Omnivores: Relational Fractures in Shared Practices »,  Journal of Consumer Research, 2025 (statut : accepted) .

ABOELENIEN, Aya, NGUYEN, Chau Minh ; « From Dr. Seuss to Barbie’s cancellation: brand’s institutional work in response to changed market logics »,  Journal of Brand Management,vol. 31, no 2,  2024, p. 108-125 .

ABOELENIEN, Aya, ARSEL, Zeynep ; « The shaping of marketplace moral sentiments »,  Journal of Business Research,vol. 182,  2024, p. 1-10 .

ABOELENIEN, Aya, BAUDET, Alex, CHOW, Ai Ming ; « ‘You need to change how you consume’: ethical influencers, their audiences and their linking strategies »,  Journal of Marketing Management,vol. 39, no 11-12,  2023, p. 1043-1070 .

DOLBEC, Pierre-Yann, ARSEL, Zeynep, ABOELENIEN, Aya ; « A Practice Perspective on Market Evolution: How Craft and Commercial Coffee Firms Expand Practices and Develop Markets »,  Journal of Marketing,vol. 86, no 6,  2022, p. 50-69 .

ABOELENIEN, Aya, ARSEL, Zeynep ; « Meat: historicizing an icon through marketplace contestations »,  Consumption Markets & Culture,vol. 25, no 6,  2022, p. 581-594 .

ABOELENIEN, Aya, ARSEL, Zeynep, CHO, Charles H. ; « Passing the Buck versus Sharing Responsibility: The Roles of Government, Firms, and Consumers in Marketplace Risks during COVID-19 »,  Journal of the Association for Consumer Research,vol. 6, no 1,  2021, p. 149-158 .

Book chapters (6)

ABOELENIEN, Aya, CHOW, Ai Ming ; « Following the Threads: Conducting Discourse Analysis in the Digital Age »,  Handbook of Social Media Research Methods,  Edward Elgar, 2027 (statut : accepted) .

ABOELENIEN, Aya, SHAMAYLEH, Ghalia ; « Eco-influencers : Saving planet earth one audience member at a time  »,  The Routledge Companion to Social Media Influencers,  Routledge, 2026 .

NGUYEN, Chau Minh, NEPOMUCENO, Marcelo Vinhal, ABOELENIEN, Aya, GRÉGOIRE, Yany ; « Consumer Resistance and Revenge in the Marketplace »,  Elgar Encyclopedia of Retailing,  Edward Elgar Publishing, 2025, p. 633-636 .

ABOELENIEN, Aya, CHOW, Ai Ming ; « Villains, victims, or champions? Unmasking the polarising narratives surrounding influencers and ethics »,  Influencer Marketing: Building Brand Communities and Engagement ,  Routledge, 2025, p. 273-292 .

ABOELENIEN, Aya, NGUYEN, Chau Minh, NEPOMUCENO, Marcelo Vinhal, GRÉGOIRE, Yany ; « Consumer alternative consumption »,  Elgar Encyclopedia of Retailing,  Edward Elgar Publishing, 2025, p. 623-625 .

ABOELENIEN, Aya, NAAMAN, Karen ; « Ethical Considerations in Marketing: Academics, Practitioners and Other Marketplace Actors »,  Research Handbook on Accounting and Ethics,  Edward Elgar Publishing, 2023, p. 328-342 .

This selection of supervision activities covers the last five years.

Supervised project direction – Master of Science in Management (6)

In codirection with :  LUCA, Ruxandra Monica

Notoriété de marque au Québec et engagement : stratégie de marketing numérique pour un nouveau segment cible d'éducation DFP, by Marianne Prévost

October 2025

Repositionnement de la terrasse de l'hôtel Monville dans le but d'attirer une clientèle B2C, by Laurianne Sylvestre

September 2024

Évaluation et amélioration des processus de transfert de connaissances, by Pascale Primeau

October 2023

Hilti's MT Product Line: Driving Customer Engagement With Digital Content Marketing and SEO, by Aziz Darghouth

October 2023

An Exploration of Noize Consumer Insights to Strategically Increase Brand Awareness, by Catherine Campanelli

August 2023

Green Marketing & Sustainability: What Does the Literature Reveal so Far? Diving Deeper into Understanding the Green Consumer and How Companies Have and Are Catering to Them, by Evita Di Lillo

May 2022