Aurélia Durand

Associate Professor,  Department of Marketing

Aurélia Durand

Contact information

HEC Montréal
3000, chemin de la Côte-Sainte-Catherine
Montréal (Québec)
Canada H3T 2A7

Email : aurelia.durand@hec.ca
Phone : 514 340-1488
Secretary: 514 340-6427
Fax : 514 340-6987
Office : 4.505

Education

  • BBA (Entrepreneurship), Groupe ICN, Université Nancy II (France)
  • M.B.A., Université Laval
  • Ph.D. (administration), Université Laval

Expertise

  • International/ Relational/ Industrial Marketing
  • Value Creation/ Sharing/ Capture
  • Customer-Supplier Relationships
  • Latin America

Current research

  • Investing in North America: a revised approach to location choice determinants
  • Origin-based marketing: a theoretical model and case studies

This publication selection covers the last five years.


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Books (1)


DURAND, Aurélia; Marketing and Globalization, Routledge, 2019.


This selection of supervision activities covers the last five years.

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Supervised project supervision – MSc in Management (6)

Foreign Market Selection for Service Providers to Economic Development Agencies and Investment Promotion Agencies: the Case of Research FDI , by Giuseppe Ludovico Sala
November 2023

Étude de cas pédagogique : « Position concurrentielle de BIODERMA sur le marché nord-américain pré et post- COVID-19 » , by Laura Isabelle Karakas
August 2022

L'avenir de Merck Connect : une plateforme numérique standardisée ou localisée? , by Augustine Morin
August 2022

Case study: Can China Save the Canadian Sealing Industry? , by Xuemei Sun
September 2021

Research Mandate: Decisions to Invest in North America by Indian Companies , by Pushkin Shaniv Pushkin Shaniv
September 2021

Sélection de distributeurs à l'international : Un enjeu de taille pour les entreprises de gestion export , by Hasnae Serghini
September 2020

Fall 2023

Winter 2023

Fall 2022

Summer 2022

Winter 2022


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