Aurélia Durand

Associate Professor, Department of Marketing

Contact information

HEC Montréal
3000, chemin de la Côte-Sainte-Catherine
Montréal (Québec)
Canada H3T 2A7

Email : aurelia.durand@hec.ca
Phone : 514 340-1488
Secretary: 514 340-8826
Fax : n/a
Office : 4.735

Other title(s)

Research fellow du Centre interuniversitaire de recherche en analyse des organisations (CIRANO)
Member, Groupe de recherche en affaires internationales (GRAI)

Education

BBA (Entrepreneurship), Groupe ICN, Université Nancy II (France)
M.B.A., Université Laval
Ph.D. (administration), Université Laval

Expertise

International/ Relational/ Industrial Marketing
Value Creation/ Sharing/ Capture
Customer-Supplier Relationships
Latin America

Current research

Investing in North America: a revised approach to location choice determinants
Origin-based marketing: a theoretical model and case studies

This selection of supervision activities covers the last five years.

Master's thesis direction – MSc in Management (2)

Promoting Cities to Foreign Investors: When Should IPAs Supplement Traditional Communications with a City Brand?, by Aude Hermenier
August 2023

Supervised project supervision – MSc in Management (8)

The Use of Artificial Intelligence in the Cosmetics Industry: Contrasting Maybelline and Lakmé in India , by Ananya Yadav
October 2024

Le Groupe Geloso souhaite pénétrer le marché européen avec ses marques de bière et prêt-à-boire : où et comment ? , by Lysandre Dorval
May 2024

Foreign Market Selection for Service Providers to Economic Development Agencies and Investment Promotion Agencies: the Case of Research FDI , by Giuseppe Ludovico Sala
November 2023

L'avenir de Merck Connect : une plateforme numérique standardisée ou localisée? , by Augustine Morin
August 2022

Étude de cas pédagogique : « Position concurrentielle de BIODERMA sur le marché nord-américain pré et post- COVID-19 » , by Laura Isabelle Karakas
August 2022

Case study: Can China Save the Canadian Sealing Industry? , by Xuemei Sun
September 2021

Research Mandate: Decisions to Invest in North America by Indian Companies , by Pushkin Shaniv Pushkin Shaniv
September 2021

Sélection de distributeurs à l'international : Un enjeu de taille pour les entreprises de gestion export , by Hasnae Serghini
September 2020

Winter 2025

MARK 60123

Marketing et mondialisation

Fall 2024

MARK 20116A

International Marketing

MARK 60123A

Marketing and Globalization

Fall 2023

MARK 20024A

International Marketing

MARK 60014

Marketing et mondialisation