Aurélia Durand

Associate Professor,
Department of Marketing

Presentation

Aurélia Durand

Contact information

Phone :
514 340-1488
Secretary :
514 340-6427
Office :
4.735
Lise‑et‑Giuseppe‑Racanelli Building

3000, Côte-Sainte-Catherine Road
Montréal, Québec, Canada 
H3T 2A7

Education

  • BBA (Entrepreneurship), Groupe ICN, Université Nancy II (France)
  • M.B.A., Université Laval
  • Ph.D. (administration), Université Laval

Expertise

  • International/ Relational/ Industrial Marketing
  • Value Creation/ Sharing/ Capture
  • Customer-Supplier Relationships
  • Latin America

Current research

  • Investing in North America: a revised approach to location choice determinants
  • Origin-based marketing: a theoretical model and case studies
Winter 2026
MARK 20116 Marketing international
MARK 60123A Marketing and Globalization
Fall 2025
MARK 20116A International Marketing
Winter 2025
MARK 60123 Marketing et mondialisation
Fall 2024
MARK 20116A International Marketing
MARK 60123A Marketing and Globalization

This publication selection covers the last five years.

This selection of supervision activities covers the last five years.