MS1 en-us
MS2 Associate Professor (m)
MS3 Associate Professor (m)
MS4 Associate Professor
MS2 Associate Professor (m)
MS3 Associate Professor (m)
MS4 Associate Professor
Ali Tezer
Associate Professor, Department of Marketing
Contact information
HEC Montréal3000, chemin de la Côte-Sainte-Catherine
Montréal (Québec)
Canada H3T 2A7
Email : ali.tezer@hec.ca
Phone : 514 340-6340
Secretary: 514 340-6413
Fax : n/a
Office : 4.752
Education
- Ph.D., Marketing, Concordia University
- M.B.A., Bilkent University
This publication selection covers the last five years.
+
Journal articles (11)
TEZER, Ali, PHILP, Matthew, SURI, Anshu Pradeep;
« The greenguard effect: When and why consumers react less negatively following green product failures »,
Journal of the Academy of Marketing Science, vol. 52, no 5, 2024, p. 1513-1530.
TEZER, Ali, PHILP, Matthew, PANCER, Ethan, ZHU, Queenie;
« Presents with presence: The role of memory and essence in heirloom gift appreciation
»,
Psychology & Marketing, vol. 41, no 10, 2024, p. 2463-2477.
HUANG, Bo, SURI, Anshu Pradeep, TEZER, Ali, SÉNÉCAL, Sylvain;
« This is not mine anymore: The dark side of collaborative consumption »,
International Journal of Research in Marketing, vol. 41, no 4, 2024, p. 616-631.
BODUR, Onur, TEZER, Ali, GROHMANN, Bianca;
« Execution novelty: Improving brand evaluations in cause sponsorship »,
Journal of Business Research, vol. 165, 2023, p. 1-13.
HAMBY, Anne, TEZER, Ali, EDSON ESCALAS, Jennifer;
« Significant Objects: How Eudaimonic Narratives Enhance the Value of Featured Products »,
Journal of Advertising, vol. 52, no 3, 2023, p. 406-422.
TEZER, Ali, BODUR, Onur, GROHMANN, Bianca;
« When goliaths win and davids lose: The moderating role of perceived risk in brand biography effects »,
Psychology & Marketing, vol. 39, no 1, 2022, p. 27-45.
GOLDSMITH, Kelly, ROUX, Caroline, TEZER, Ali, CANNON, Christopher;
« De-stigmatizing the “win–win:” making sustainable consumption sustainable »,
Current Opinion in Psychology, vol. 46, 2022, p. 1-6.
TEZER, Ali, TOFIGHI, Maryam;
« CSR spillover effect: the influence of a brand’s corporate social responsibility activity on competing brands »,
Journal of Marketing Management, vol. 37, no 7/8, 2021, p. 651-670.
TEZER, Ali, SOBOL, Kamila;
« “My life is a mess, I deserve a brownie:” Justifying indulgence by overstating the severity of life problems »,
Psychology & Marketing, vol. 38, no 9, 2021, p. 1393-1403.
TEZER, Ali, BODUR, Onur;
« The Greenconsumption Effect: How Using Green Products Improves Consumption Experience »,
Journal of Consumer Research, vol. 47, no 1, 2020, p. 25-39.
TEZER, Ali, BODUR, Onur, GROHMANN, Bianca;
« Communicating brand biographies effectively: the role of communication source »,
Journal of the Academy of Marketing Science, vol. 48, no 4, 2020, p. 712-733.
+
Book chapters (1)
GOLDSMITH, Kelly, ROUX, Caroline, CANNON, Christopher, TEZER, Ali;
« The Yin and Yang of Hard Times: When Can States of Vulnerability Motivate Self-Improvement? »,
The Vulnerable Consumer: Beyond the Poor and the Elderly, Emerald Publishing Limited, 2024, p. 83-96.
This award and honor selection covers the last five years.
TEZER, Ali
Prix de recherche Nouveau chercheur 2020, Ce prix souligne l’excellence en ce qui a trait aux publications scientifiques et professionnelles d’un professeur adjoint ou d'un professeur invité avec perspective de carrière de HEC Montréal, au cours des trois dernières années., HEC Montréal, 2020
Prix de recherche Nouveau chercheur 2020, Ce prix souligne l’excellence en ce qui a trait aux publications scientifiques et professionnelles d’un professeur adjoint ou d'un professeur invité avec perspective de carrière de HEC Montréal, au cours des trois dernières années., HEC Montréal, 2020
This selection of supervision activities covers the last five years.
+
Supervised project supervision – MSc in Management (10)
Navigating the Information Labyrinth at Maison Birks , by Nay Maalouf
March 2025
March 2025
Les attentes écoresponsables des consommateurs - les opportunités d'amélioration pour SAIL Plein Air , by Maxim Collin
September 2024
September 2024
Optimisation de la relation agence-client et du processus interne dans le cadre des fonctions de la charge de projet numérique , by Laurence Medina-Brunet
August 2022
August 2022
Design of the Business Plan for a Customer Data Platform Software Enterprise , by Alexandre Jacob-Michaud
September 2021
September 2021
Élaboration de la stratégie numérique de mon site de freelance en marketing web , by Tania Marcoux
September 2021
September 2021
Development of a dashboard for decision support and monitoring the progress of bookings sales for the Decathlon Community online service , by Salomé Privé
May 2021
May 2021
Analyse et optimisation des éléments ayant un impact sur l'acquisition et la rétention des utilisateurs de l'application mobile Upcycli , by Erika Cournoyer
March 2021
March 2021
La biographie de marque underdog comme outil de marketing stratégique : Le cas d'Unisson Structures , by Louis Morissette
November 2020
November 2020
Acquérir et fidéliser les consommateurs par une stratégie de contenu dans un contexte d'architecture de marque complexe , by Laurence Campeau
November 2020
November 2020
Développer et mettre en place une stratégie d'acquisition et de conversion pour la marque PLAYBOX , by Julie Davidou
September 2020
September 2020
+
Integrative project supervision – Master's (3)
Renouvellement de la classification de l'Index GDS chez Tourisme Montréal , by Anne-Laurence Bernatchez
March 2023
March 2023
Stratégies de réduction de l'impact environnemental et de communication pour SIMKHA , by Louisa Maria Campos
October 2020
October 2020
Plan de marketing et de communication pour la Fondation Pointe-à-Callière , by Maïa Mendilaharzu
March 2020
March 2020
Winter 2025
DDRS 50103A
Winter 2024
MARK 20107A
DDRS 50103A
Fall 2023
MARK 10100A
MARK 20107A
MARK 80119A
Summer 2023
DDRS 50120A