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Ali Tezer

Assistant Professor,  Department of Marketing


Ali Tezer

Contact information

HEC Montréal
3000, chemin de la Côte-Sainte-Catherine
Montréal (Québec)
Canada H3T 2A7

Email: ali.tezer@hec.ca
Phone: 514 340-6340
Secretary: 514 340-6412
Fax: n/a
Office: 4.752

Education

Ph.D., Marketing, Concordia University

 M.B.A., Bilkent University


This publication selection covers the last five years.


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Journal articles (2)


TEZER, Ali, BODUR, Onur, GROHMANN, Bianca; « Communicating brand biographies effectively: the role of communication source », Journal of the Academy of Marketing Science, 2020 (status : online).

TEZER, Ali, BODUR, Onur; « The Greenconsumption Effect: How Using Green Products Improves Consumption Experience », Journal of Consumer Research, 2020 (status : online).



This selection of supervision activities covers the last five years.

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Supervised project supervision – MSc in Management (1)

Stratégie de Marketing Digital pour Picolo Vélo , by Fatima Zaamoun
May 2019

Fall 2019

MARK 20107A
Consumer Behavior

Winter 2019

2-100-17A
Marketing Introduction
2-107-16A
Consumer Behavior

Fall 2018

2-107-16A
Consumer Behavior

Winter 2018

2-100-17A
Marketing Introduction

Fall 2017

2-100-17A
Marketing Introduction

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