Alex Baudet

This publication selection covers the last five years.

Journal articles (3)

BAUDET, Alex, PARMENTIER, Marie-Agnès ; « Focal and peripheral consumption journeys across virtual and physical realities: A study of online gaming »,  International Journal of Research in Marketing, vol. 42, no 4 - Part A,  2025, p. p. 1020-1038.

BAUDET, Alex, PARMENTIER, Marie-Agnès ; « Mediating Social Phygital Experiences in the context of Esports tournaments »,  Internet Research, vol. 35, no 5,  2025, p. p. 1802-1820.

ABOELENIEN, Aya, BAUDET, Alex, CHOW, Ai Ming ; « ‘You need to change how you consume’: ethical influencers, their audiences and their linking strategies »,  Journal of Marketing Management, vol. 39, no 11-12,  2023, p. p. 1043-1070.

Book chapters (2)

BAUDET, Alex, VERESIU, Ela, PARMENTIER, Marie-Agnès ; « The S.A.F.E framework: making digital marketing more inclusive »,  Transformative Advertising Research : Driving Positive Social Change and Well-Being ,  Edward Elgar Publishing,  2026, p. p. 32-47.

BAUDET, Alex, PARMENTIER, Marie-Agnès, FISCHER, Eileen ; « Considering the impacts of transgressive behaviors among interactive online audiences »,  Routledge Handbook of Digital Consumption,  Routledge,  2022, p. p. 205-217.