Description
Measures digital space, the library subscribes to Media Metrix Multi-Platform.
Digital media data on different platforms (desktops and laptops, smart phones, tablets, etc.): audience size (unduplicated and replicated), engagement (duration, visits, page views, application launches), video (desktop and mobile), demographic composition as well as performance within key user segments and behavioral trends.
Terms of acces
Access restricted to instructors, staff and registered students of HEC Montréal.
À la bibliothèque seulement
Password required to access full text : see the library staff