Type d'événement
Scientific seminar

The Dark Side of Consumer Engagement: Are Brands Off When Consumers Ignore Requests for Engagement?

Courte description

Speaker: Demi Oba, Professeur adjoint, Harvard Business School

Organized by the Department of Marketing

Date
Date
Wednesday, March 25, 2026 from 12:00 p.m. to 1:30 p.m.
Location
Autres lieux

Room Trudeau-Corporation, 1st floor, green section

Target Audience
For everyone
Language
In English