Type d'événement
Scientific seminar
The Dark Side of Consumer Engagement: Are Brands Off When Consumers Ignore Requests for Engagement?
The Dark Side of Consumer Engagement: Are Brands Off When Consumers Ignore Requests for Engagement?
Courte description
Speaker: Demi Oba, Professeur adjoint, Harvard Business School
Organized by the Department of Marketing
Date
Date
Wednesday, March 25, 2026 from 12:00 p.m. to 1:30 p.m.
Location
Autres lieux
Room Trudeau-Corporation, 1st floor, green section
Target Audience
For everyone
Language
In English
