In this course, students how to design, develop, and market mobile applications, from concept to market launch, through a hands-on workshop that combines technology, design, and business strategy.
This course offers a comprehensive approach to mobile app development, blending creativity, strategic thinking, and practical application. Students take part in an interactive workshop where they explore the process of designing and planning an app, from the initial idea to its concrete implementation.
The course covers all stages of creation: identifying user needs, imagining appealing designs, sketching prototypes, and reflecting on the user experience. Students also learn to integrate the business dimension by analyzing the market, defining a value proposition, and developing a commercial launch plan.
User needs analysis and application concept definition
Technologies and types of implementation
User experience-centered interface design
Prototyping and functional testing of mobile applications
Technical development using modern mobile platforms and tools
Project management and agile methodologies for mobile applications
Marketing strategies and target market analysis
Launch planning and promotion of mobile applications