Description
Strategic Management I allows the student to make a first contact with the strategy and its tools analysis, through concrete strategic decision-making exercises.
Strategic Management I focuses on the strategic problems of an organization: those that are important for its short-term survival and long-term development. It thus aims to support the
development of the skills and attitudes required to make a strategic diagnosis and propose strategies to address them. This course will cover the main concepts and tools of strategy analysis
and will provide knowledge on the formulation, evaluation and implementation of relevant, achievable and acceptable strategies.
Themes covered
The concept of strategy
Strategic environmental analysis
Analysis of competition and rivalry
Resources and skills as a source of value creation
Business Models and Strategies
Growth and disruption strategies
Balance and strategic scope
Important notes
Course in French : MNGT 50402