ENTR 51022A

The Design thinking approach allows validating the value proposition at the core of an entrepreneurial project through empathy with the target users. By applying it to a concrete project, students will become familiar with the best practices for implementing these proven methods.

Familiarization with the Design thinking approach and best practices associated with the Value Proposition Canvas (VPC) and application to an individual or team entrepreneurial project. Development of solutions for problems or needs within a defined customer segment. Mastery of an empathetic approach to understanding needs, generating insights, converting ideas into prototypes for progressively validating solutions, and translating them into a value proposition and tangible impacts.