Subject
Entrepreneurship and innovation
Program
Bachelor’s degree (BBA)
Location
Côte-des-Neiges
Instruction mode
Credits
3
Description
This course focuses on value creation in the context of SMEs. We will address the various management modalities present in the SME world while analyzing the different challenges that SME leaders must contend with.
As a workshop allowing back-and-forth between the theoretical and practical aspects, this course focuses on integrating key management concepts for value creation in the context of SMEs. The student will also experience, as part of a team, a practical exercise that will lead them to implement a consulting approach in an existing SME. At the end of this course, the student will be able to become a manager in an SME, act as a consultant to SMEs, or start their own SME.
Themes covered
Value creation for SMEs
The thought processes of SME leaders and their influence on the company's strategy
Innovation and entrepreneurial (intrapreneurial) processes to accelerate value creation
Operations and performance management
Human resources processes in SMEs
Marketing strategy in SMEs
Sustainable development in SMEs
Organic growth and growth through acquisition
Financing growth
Important notes
Course in French : ENTR 21010