MS1 fr-ca
MS2 Associate Professor (m)
MS3 Professeur agrégé
MS4 Professeur agrégé
MS2 Associate Professor (m)
MS3 Professeur agrégé
MS4 Professeur agrégé
Gary Gebhardt
Professeur agrégé, Département de marketing
Coordonnées
HEC Montréal3000, chemin de la Côte-Sainte-Catherine
Montréal (Québec)
Canada H3T 2A7
Courriel : gary.gebhardt@hec.ca
Téléphone : 514 340-6868
Secrétariat: 514 340-6427
Télécopieur : n/d
Bureau : 4.715a
Autre(s) titre(s)
- Directeur du Département de marketing
Formation
- Ph. D. (Marketing), Northwestern University
- MBA, Case Western Reserve University
- B. Sc. (Accounting), University of Akron
Expertise
- Stratégie de marketing
- Cultures organisationnelles axées sur le marché
- Marketing interentreprises
- Canaux de marketing
- Fixation des prix
Cette sélection de publications couvre les 5 dernières années.
+
Articles de revues (1)
GEBHARDT, Gary, CARRILLAT, François, RIGGLE, Robert J., LOCANDER, William B.;
« A Market-Based Procedure for Assessing and Improving Content Validity »,
Customer Needs and Solutions, vol. 7, no 1-2, 2020, p. 19-41.
Cette sélection de prix et distinctions couvre les 5 dernières années.
GEBHARDT, Gary
International Journal of Research in Marketing (IJRM) Outstanding Editorial Review Board Member (2025), One of six Editorial Review Board Members of IJRM (out of 155) recognized as outstanding. "Outstanding IJRM Area Editors and Reviewers (2025) The Area Editors and Editorial Review Board perform a hugely important and largely thankless job, without which IJRM could not exist. They deserve our sincere gratitude and respect. Among this outstanding group we would like to recognize a small handful of people who deserve special recognition, due to handling more manuscripts than average, handling them faster than average, and at an extremely high level of quality.", International Journal of Research in Marketing (official journal of the Eurpoean Marketing Academy), 2025
International Journal of Research in Marketing (IJRM) Outstanding Editorial Review Board Member (2025), One of six Editorial Review Board Members of IJRM (out of 155) recognized as outstanding. "Outstanding IJRM Area Editors and Reviewers (2025) The Area Editors and Editorial Review Board perform a hugely important and largely thankless job, without which IJRM could not exist. They deserve our sincere gratitude and respect. Among this outstanding group we would like to recognize a small handful of people who deserve special recognition, due to handling more manuscripts than average, handling them faster than average, and at an extremely high level of quality.", International Journal of Research in Marketing (official journal of the Eurpoean Marketing Academy), 2025
Cette sélection d'activités d'encadrement couvre les 5 dernières années.
+
Direction de projets supervisés – maîtrise en sciences de la gestion (3)
Étude de cas : Click & Mortar, une ascension fulgurante , par Louis Ringlé
Janvier 2022
Janvier 2022
Le cas Boursify , par Patrick Vigeant
Mars 2021
Mars 2021
Implantation d'un système CRM en PME: Processus d'évaluation et de sélection d'une solution CRM et d'un partenaire d'intégration , par Jean-François Rolland-Leclerc
Mars 2021
Mars 2021
Automne 2024
MARK 20109A
Hiver 2024
MARK 20109A
Automne 2023
MARK 20109A
MARK 60109A