Yannik St-James
Associate Professor, Department of Marketing
Contact information
HEC Montréal3000, chemin de la Côte-Sainte-Catherine
Montréal (Québec)
Canada H3T 2A7
Email: yannik.st-james@hec.ca
Phone: 514 340-6759
Secretary: 514 340-6413
Fax: 514 340-5631
Office: 4.731
Education
- M. Sc. (gestion internationale), HEC Montréal
- Ph. D. (marketing), Queen's University
Expertise
- Consumer behavior: Consumers' identity projects; Cultural and experiential facet of consumption
- Brand management
- Food marketing and consumption
- Qualitative methods in marketing research
