Yannik St-James

Associate Professor, Department of Marketing

Contact information

HEC Montréal
3000, chemin de la Côte-Sainte-Catherine
Montréal (Québec)
Canada H3T 2A7

Email: yannik.st-james@hec.ca
Phone: 514 340-6759
Secretary: 514 340-6413
Fax: 514 340-5631
Office: 4.731

Education

M. Sc. (gestion internationale), HEC Montréal
Ph. D. (marketing), Queen's University

Expertise

Consumer behavior: Consumers' identity projects; Cultural and experiential facet of consumption
Brand management
Food marketing and consumption
Qualitative methods in marketing research

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