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Pierre Balloffet

Associate Professor,  Department of Marketing

Pierre Balloffet

Contact information

HEC Montréal
3000, chemin de la Côte-Sainte-Catherine
Montréal (Québec)
Canada H3T 2A7

Email: pierre.balloffet@hec.ca
Phone: 514 340-7821
Secretary: 514 340-6427
Fax: 514 340-5631
Office: 4.721

Other title(s)

Education

  • D.E.S.C.A.F.
  • Grenoble
  • MBA
  • Ph. D.
  • Université Laval

Expertise

  • Health and well-being communication and marketing
  • Infomediation of markets and multichannel integration
  • Management decision making and knowledge acquisition
  • Performance measurement
 
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