Marie-Agnès Parmentier

Assistant Professor, Department of Marketing

Contact information

HEC Montréal
3000, chemin de la Côte-Sainte-Catherine
Montréal (Québec)
Canada H3T 2A7

Email: marie-agnes.parmentier@hec.ca
Phone: 514 340-7167
Secretary: 514 340-6413
Fax: 514 340-5631
Office: 4.733

Other title(s)

Member of the Chair in Arts Management

Education

M. Sc. (marketing), HEC Montréal
Ph. D. (Business Administration), York University

Expertise

Branding
Communities of Consumption
Fashion Marketing
Media Consumption and Participatory Culture
Qualitative Research Methods

Curriculum vitae (PDF)

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