Jean-François Ouellet
Associate Professor, Department of Marketing
Contact information
HEC Montréal3000, chemin de la Côte-Sainte-Catherine
Montréal (Québec)
Canada H3T 2A7
Personal page
Email: jean-francois.ouellet@hec.ca
Phone: 514 340-6932
Secretary: 514 340-6413
Fax: 514 340-5631
Office: 4.354
Other title(s)
- Fellow, Centre interuniversitaire de recherche en analyse des organisations (CIRANO)
Education
- MBA (marketing), Université Laval
- Doctorat ès sciences de gestion (marketing), Université de Grenoble II
- Post-Doctorate (Innovation Management), MIT
Expertise
- New products development and marketing of innovation and technology
- Product, brand and category management
- Marketing database analysis
- Industrial and business-to-business marketing
- International/cross-cultural marketing in hostile environments
