Jean-François Ouellet

Associate Professor, Department of Marketing

Contact information

HEC Montréal
3000, chemin de la Côte-Sainte-Catherine
Montréal (Québec)
Canada H3T 2A7

Personal page
Email: jean-francois.ouellet@hec.ca
Phone: 514 340-6932
Secretary: 514 340-6413
Fax: 514 340-5631
Office: 4.354

Other title(s)

Fellow, Centre interuniversitaire de recherche en analyse des organisations (CIRANO)

Education

MBA (marketing), Université Laval
Doctorat ès sciences de gestion (marketing), Université de Grenoble II
Post-Doctorate (Innovation Management), MIT

Expertise

New products development and marketing of innovation and technology
Product, brand and category management
Marketing database analysis
Industrial and business-to-business marketing
International/cross-cultural marketing in hostile environments

News

Jean-François Ouellet a Winner at the 2011 APCM Gala
May 16, 2011

Thèse dirigée

Three Essays on the Role of Distribution Intermediaries in New Product Development
January 19, 2011

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