hec.ca > Faculty

Gary Gebhardt

Associate Professor,  Department of Marketing

Gary Gebhardt

Contact information

HEC Montréal
3000, chemin de la Côte-Sainte-Catherine
Montréal (Québec)
Canada H3T 2A7

Email : gary.gebhardt@hec.ca
Phone : 514 340-6868
Secretary: 514 340-6427
Fax : 514 340-5631
Office : 4.715a

Other title(s)

Education

  • Ph. D. (Marketing), Northwestern University
  • MBA, Case Western Reserve University
  • B. Sc. (Accounting), University of Akron

Expertise

  • Marketing Strategy
  • Market-Oriented Organizational Cultures
  • Business-to-Business Marketing
  • Marketing Channels
  • Pricing

This publication selection covers the last five years.


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Journal articles (2)


GEBHARDT, Gary, CARRILLAT, François, RIGGLE, Robert J., LOCANDER, William B.; « A Market-Based Procedure for Assessing and Improving Content Validity », Customer Needs and Solutions, vol. 7, no 1-2, 2020, p. 19-41.

GEBHARDT, Gary, FARRELLY, Francis J., CONDUIT, Jodie; « Market Intelligence Dissemination Practices », Journal of Marketing, vol. 83, no 3, 2019, p. 72-90.


This selection of supervision activities covers the last five years.

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Supervised project supervision – MSc in Management (3)

Étude de cas : Click & Mortar, une ascension fulgurante , by Louis Ringlé
January 2022

Implantation d'un système CRM en PME: Processus d'évaluation et de sélection d'une solution CRM et d'un partenaire d'intégration , by Jean-François Rolland-Leclerc
March 2021

Le cas Boursify , by Patrick Vigeant
March 2021

Winter 2024

Fall 2023

Winter 2023

Fall 2022

Winter 2022