RESTUCCIA, Mariachiara, DE BRENTANI, Ulrike, LEGOUX, Renaud, OUELLET, Jean-François;
« Product Life-Cycle Management and Distributor Contribution to New Product Development »,
Journal of Product Innovation Management, vol. 33, no 1, 2016, p. 69-89.
COUTURE, Annie, ARCAND, Manon, SÉNÉCAL, Sylvain, OUELLET, Jean-François;
« The Influence of Tourism Innovativeness on Online Consumer Behavior »,
Journal of Travel Research, vol. 54, no 1, 2015, p. 66-79.
LUSSIER, Bruno, OUELLET, Jean-François, GUIZANI, Haithem;
« Vos vendeurs savent-ils gérer les objections de leurs clients? Attention: c'est une arme à double tranchant! »,
Gestion - revue internationale de gestion, Vol. 39, no 4, 2015, p. 156-163.
LACROIX, Caroline, LUSSIER, Bruno, OUELLET, Jean-François;
« Concern with the Well-Being of Future Generations Makes Salespeople More Innovative - But Does It Make Them More Performant? »,
Journal of Marketing Development and Competitiveness, Vol. 8, no 3, 2014, p. 49-58.
