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Titre
Crédits
MATH 60620A
UX Data Analysis
Sujet
Mathématiques
Programme
Maîtrise en gestion (M. Sc.)
Lieu
Autre
Mode d'enseignement
Crédits
1,5
Description
From small sample data analysis to massive web data analytics, this course aims to provide the basic statistical methods used in UX to formulate evidence-based recommendations.
Provide basic concepts of statistical analysis and inference as well as advanced statistics methods. In addition to the theoretical concepts, this course will place particular emphasis on practical applications in UX.
Thèmes couverts
Distinction between descriptive statistics and inference
Useful digital and visual indicators in UX
Sampling and data quality
Point estimation
Hypothesis tests
Effect sizes
Comparison of two means (parametric and non-parametric tests)
Comparison of several means from independent samples (parametric and non-parametric tests)
Two-factor ANOVA
Remarques importantes
Course in French : MATH 60620
Cours mutuellement exclusif(s) : MATH 60619 et MATH 60604(A) Vous ne pouvez pas vous inscrire à ce cours si vous avez postulé ou réussi les cours MATH 60619 ou MATH 60604(A).
Cours mutuellement exclusif(s) : MATH 60619 et MATH 60604(A) Vous ne pouvez pas vous inscrire à ce cours si vous avez postulé ou réussi les cours MATH 60619 ou MATH 60604(A).
TECH 60751A
UX Design
Sujet
Technologies de l'information
Programme
Maîtrise en gestion (M. Sc.)
Lieu
Autre
Mode d'enseignement
Crédits
1,5
Description
Building on the student's prior knowledge of UX, this course presents the basics of UX ideation: how to apply the most commonly used methods and techniques, to guide Design Thinking workshops focused on innovation, to integrate insights from UX research and to work in iterative cycles during UX prototyping?
In this course, students will develop the required skills necessary to apply and guide the ideation activities that initiate the design cycle of a digital artefact (for example, website, mobile app, information system). Combining the theories relevant to the understanding of the user experience and the application of multiple methods and tools used in the collaborative ideation phase (at the scale of a project or a Design Thinking workshop), the students will acquire the knowledge, skills and abilities required to plan, guide, analyze the ideation of a complete digital artefact. In preparation for the ideation, they will learn to integrate the insights of UX research. At the heart of this course, they will learn advanced design techniques to support innovation and the integration of new ideas into a realistic framework for the organization. In doing so, they will learn to prepare ideation results for the UX prototyping phase.
Thèmes couverts
Theoretical foundations of UX design
User-centered design in collaboration with all stakeholders including end-users
Implementation of the iterative design according to divergent (broad innovation) and convergent (concrete innovation) modes
Management of ideation activities in a "Lean" and Agile development framework
UX communication and support through the ideation phase
Multi-disciplinary collaborative work with the team upstream and downstream of the ideation phase
Remarques importantes
Course in French : TECH 60751
Cours mutuellement exclusif(s) : TECH 60704(A) Vous ne pouvez pas vous inscrire à ce cours si vous avez postulé ou réussi le cours TECH 60704(A).
Cours mutuellement exclusif(s) : TECH 60704(A) Vous ne pouvez pas vous inscrire à ce cours si vous avez postulé ou réussi le cours TECH 60704(A).
TECH 60753A
UX Management
Sujet
Technologies de l'information
Programme
Maîtrise en gestion (M. Sc.)
Lieu
Autre
Mode d'enseignement
Crédits
1,5
Description
This course equips students with the necessary tools for managing UX projects and teams. In doing so, the course provides them with the opportunity to deepen their understanding of the value potentials and challenges that characterize strategy, organization, leadership, and control in a UX context.
To achieve a high level of UX maturity, an organization must ensure the establishment of strong and consistent UX leadership. In this course, you will develop your knowledge of the specifics of UX management, such as communicating the UX vision to stakeholders in pursuit of a UX strategy integrated with the overall company strategy. You will learn how to measure and present the added value of UX, organize user-centered design activities, and equip UX teams with the appropriate talent.
Thèmes couverts
UX maturity
UX strategy
UX teams structure
UX operations
UX culture
UX control
Remarques importantes
Course in French : TECH 60753
TECH 60730A
UX Prototyping
Sujet
Technologies de l'information
Programme
Maîtrise en gestion (M. Sc.)
Lieu
Autre
Mode d'enseignement
Crédits
1,5
Description
UX Prototyping introduces the basics of user interface design and UX prototyping. This course aims to equip the student with a broad and comprehensive understanding of the methodologies, techniques and tools required in the design of digital interfaces.
In this entry-level course, the student will develop the skills necessary to design digital user interfaces for websites and mobile applications. This course presents the theories relevant to user experience, i.e. in-depth knowledge of the various ergonomic criteria and cognitive biases.
This course will introduce the student to methods and tools to design and iteratively develop interfaces from low-resolution sketches to final interactive prototypes. Consequently, it will make the student aware of the close relationship between prototyping and evaluation. The student will also acquire the knowledge, skills required to abilities required to plan and implement the iterative cycle linking prototyping to UX evaluation.
This course will introduce the student to methods and tools to design and iteratively develop interfaces from low-resolution sketches to final interactive prototypes. Consequently, it will make the student aware of the close relationship between prototyping and evaluation. The student will also acquire the knowledge, skills required to abilities required to plan and implement the iterative cycle linking prototyping to UX evaluation.
Thèmes couverts
Theoretical bases of interface ergonomics
Implementation of the user interface design
Implementation of prototype development of all fidelity levels
Management of prototyping and UX evaluation activities in a "Lean" and Agile development framework
UX communication and support for the team throughout the prototyping phase
Remarques importantes
Course in French : TECH 60730
Cours mutuellement exclusif(s): TECH 60704 Vous ne pouvez pas vous inscrire à ce cours si vous avez postulé ou réussi le cours TECH 60704.
Cours mutuellement exclusif(s): TECH 60704 Vous ne pouvez pas vous inscrire à ce cours si vous avez postulé ou réussi le cours TECH 60704.
METH 60715A
UX Synthesis Workshop
Sujet
Méthodologie
Programme
Maîtrise en gestion (M. Sc.)
Lieu
Côte-des-Neiges
Mode d'enseignement
Crédits
3
Description
This course allows students to consolidate the skills acquired in the M.Sc. User Experience program. It focuses on the logistics and execution of thesis research phases, including the preparation for data collection, data collection, data analysis, and presentation of results. Thematic seminars accompany students throughout the process.
This course integrates the knowledge and skills acquired in the M.Sc. User Experience program. Students individually undertake an educational activity designed to crystallize their learning through a research project. This course is a continuation of the "METH 60708 Learning and Application of the Scientific Process in UX" course. This course then focuses on the logistics and execution of the thesis research phase, including the preparation for data collection, data collection, data analysis, and the presentation of results. Thematic seminars are offered to discuss methodologies and key practices in the UX profession: preparation of data collection tools, environment, recruitment, test execution, project management, quality assurance, data analysis and processing, and report writing. By the end of the course, students will have all the necessary elements for writing their thesis.
Thèmes couverts
Management of a UX research project
Preparation of data collection
Data collection
Writing the methodology
Data analysis
Writing the results
Writing the discussion
Remarques importantes
Course in French : METH 60715
Préalable(s) : METH 60708(A) et être admis à la M. Sc. Expérience utilisateur - cheminement mémoire.
Préalable(s) : METH 60708(A) et être admis à la M. Sc. Expérience utilisateur - cheminement mémoire.
GEST 56301A
Value creation
Description
The purpose of this module is to expose participants to key value creation approaches, to investigate some of the key business models that drive value and to understand how one can improve the resilience and focus of one's business/organizational model.
The `business model' is the framework the organization uses to deliver returns (value) to stakeholders. In top-performing organizations, revenue and cost models are aligned and focused towards a common value creation objective. The module looks at the smaller tactical elements as well as the macro strategic elements, and both internal and external factors which influence an organization's ability to create value. This includes customer, financial and human capital, competitiveness (developing sustainable competitive advantage), growth strategies, and customer valuation all of which can be distilled into revenue and cost models. We will investigate which metrics to use to gauge the capacity of business models to create value. Finally, we will use both success and failure analysis in order to drive deeper understanding of what are better and lesser value creation models.
Thèmes couverts
Defining and exploring different types of business models
Achieving IT value in organizations
Creating value through human capital
Creating value through market planning
Planning business model growth strategies: new models and M&A
Business valuation
Aligning revenue and cost models
ENTR 51001A
Value Creation in Small Business
Description
This course introduces students to value creation in small businesses by both encouraging efficient operations and organic growth. Students also learn how to build a career in this dynamic segment of our economy.
This course combines case studies, conceptual readings and guest speakers to emphasize how value creation works in the real world of small and medium sized enterprises (SMEs). Students learn about tools and practices relevant to make operations more efficient and effective in order to stay ahead of the competition. Students learn why organic growth is important, how to implement it through efficient marketing, and how it can be supplemented by growth through acquisition. The ultimate goal is to learn how to differentiate a SME from its competitors so that it not only survives, it succeeds. The course will appeal to students that: 1) work in a SME and look to understand how to accelerate its growth; 2) might like to join and possibly acquire a SME; and 3) who want to understand the SME ecosystem in order to better serve this market segment, be it as a consultant, banker or potential service or product supplier.
Thèmes couverts
1. The key role played by executives and how their style evolves based on the business size
2. Growing SMEs with a restricted and disciplined budget through effective marketing
3. Growing through acquisition and the roles played by key professionals
4. The importance of value creation for the long-term survival of SMEs and what can both help and hinders their success
5. Understand the potential upsides and downsides of family involvement.
Remarques importantes
Course in French : ENTR 51001
Préalable(s) : MNGT 56180(A)(Co) ou MNGT 56108(A)(Co) ou MNGT 56109(A)(Co) et être inscrit au MBA à temps plein ou à temps partiel, ou être admis au programme 3792 - Visiteur - Entente mobilité.
Préalable(s) : MNGT 56180(A)(Co) ou MNGT 56108(A)(Co) ou MNGT 56109(A)(Co) et être inscrit au MBA à temps plein ou à temps partiel, ou être admis au programme 3792 - Visiteur - Entente mobilité.
ENTR 51023A
Value Creation in Small Business
Description
This course introduces students to value creation in small businesses by both encouraging efficient operations and organic growth. Students also learn how to build a career in this dynamic segment of our economy.
This course combines case studies, conceptual readings and guest speakers to emphasize how value creation works in the real world of small and medium sized enterprises (SMEs). Students learn about tools and practices relevant to make operations more efficient and effective in order to stay ahead of the competition. Students learn why organic growth is important, how to implement it through efficient marketing, and how it can be supplemented by growth through acquisition. The ultimate goal is to learn how to differentiate a SME from its competitors so that it not only survives, it succeeds. The course will appeal to students that: 1) work in a SME and look to understand how to accelerate its growth; 2) might like to join and possibly acquire a SME; and 3) who want to understand the SME ecosystem in order to better serve this market segment, be it as a consultant, banker or potential service or product supplier.
Thèmes couverts
1. The key role played by executives and how their style evolves based on the business size
2. Growing SMEs with a restricted and disciplined budget through effective marketing
3. Growing through acquisition and the roles played by key professionals
4. The importance of value creation for the long-term survival of SMEs and what can both help and hinders their success
5. Understand the potential upsides and downsides of family involvement.
Remarques importantes
Course in French : ENTR 51023
Préalable(s) : MNGT 56126(A)(Co) ou être admis au programme 3792 - Visiteur - Entente mobilité.
Préalable(s) : MNGT 56126(A)(Co) ou être admis au programme 3792 - Visiteur - Entente mobilité.
MARK 30111
Vente relationnelle
Description
Ce cours se veut dans la continuité du cours Développement d'affaires (MARK 30103) et a pour objectif de bien préparer les étudiants à une carrière dans le domaine de la vente.
Le cours englobera tous les aspects du travail d'un vendeur, et non uniquement l'entretien de vente. Il permettra d'approfondir certains sujets sur les techniques de vente sommairement couverts dans le cours MARK 30103 Développement d'affaires Plus particulièrement, le cours Vente relationnelle met l'accent sur la compréhension du processus de vente ainsi que sur les facteurs psychologiques et sociaux qui sont au cœur du métier des vendeurs et des gestionnaires. En plus de l'objectif d'apprendre à l'étudiant de vendre à court terme, le cours vise aussi à préserver et à bâtir une relation d'affaires à long terme avec le client.
Thèmes couverts
Le Développement d'affaires et le processus de vente
Plateforme de réseau social professionnel
Profil Nova avec les types de personnalités
Profil Nova avec les motivations
Le langage non verbal
La vente à un comité
Mise en pratique d'un accompagnement de vendeur
La négociation
Logiciel de gestion de la relation client
L'éthique du vendeur et la gestion des insatisfactions et des clients difficiles
La prospection la gestion de l'entonnoir des ventes et la stratégie
Professionnalisme attitude santé et bien-être équité diversité et inclusion
Remarques importantes
Un ordinateur portable configuré selon les exigences technologiques de l'École est requis pour ce cours.
Préalable(s) : MARK 30103
Préalable(s) : MARK 30103
MARK 20123
Vente relationnelle
Sujet
Marketing
Programme
Baccalauréat (B.A.A.)
Lieu
Côte-des-Neiges
Mode d'enseignement
Crédits
3
Description
Ce cours se veut dans la continuité du cours Développement d'affaires (MARK 20101) et a pour objectif de bien préparer les étudiants à une carrière dans le domaine de la vente.
Le cours englobera tous les aspects du travail d'un vendeur, et non uniquement l'entretien de vente. Il permettra d'approfondir certains sujets sur les techniques de vente sommairement couverts dans le cours MARK 20101 Développement d'affaires.
Plus particulièrement, le cours Vente relationnelle met l'accent sur la compréhension du processus de vente ainsi que sur les facteurs psychologiques et sociaux qui sont au coeur du métier des vendeurs et des gestionnaires.
En plus de l'objectif d'apprendre à l'étudiant de vendre à court terme, le cours vise aussi à préserver et à bâtir une relation d'affaires à long terme avec le client.
Plus particulièrement, le cours Vente relationnelle met l'accent sur la compréhension du processus de vente ainsi que sur les facteurs psychologiques et sociaux qui sont au coeur du métier des vendeurs et des gestionnaires.
En plus de l'objectif d'apprendre à l'étudiant de vendre à court terme, le cours vise aussi à préserver et à bâtir une relation d'affaires à long terme avec le client.
Thèmes couverts
Le Développement d'affaires et le processus de vente
Plateforme de réseau social professionnel
Profil avec les types de personnalités
Profil avec les motivations
Le langage non verbal
La vente à un comité
Mise en pratique d'un accompagnement de vendeur
La négociation
Logiciel de gestion de la relation client
L'éthique du vendeur et la gestion des insatisfactions et des clients difficiles
La prospection la gestion de l'entonnoir des ventes et la stratégie
Professionnalisme attitude santé bien-être équité diversité et inclusion.
Remarques importantes
Préalable(s) : MARK 20101
FINA 60209A
Venture Capital and the Finance of Innovation
Sujet
Finance
Programme
Maîtrise en gestion (M. Sc.)
Lieu
Côte-des-Neiges
Mode d'enseignement
Crédits
3
Description
Fundamental aspects of the financing of innovation and venture capital formation and investing. Understanding the phenomena and practices related to the financing of innovation and the management of venture capital through the review of empirical analyzes and through the analysis of cases.
Fundamental aspects of the financing of innovation and venture capital formation and investing. Understanding the phenomena and practices related to the financing of innovation and the management of venture capital through the review of empirical analyzes and through the analysis of cases.
Thèmes couverts
1) capital formation and investment
2) evaluation of innovation projects and innovative companies
3) characteristics of financing structures and relationships with fund managers
4) risk analysis and management
5) ethical issues activism of VC fund managers and executive compensation.
Remarques importantes
Course in French : FINA 60209
M. Sc. finance: Préalable(s): MATH 60207(A) ou 60230(A), et MATH 60210(A) ou 60231(A), et FINA 60211(A) ou 60232(A) M. Sc. économie financière appliquée: Préalable(s): MATH 60837(A)(Co) ou être admis à la M. Sc. ingénierie financière
M. Sc. finance: Préalable(s): MATH 60207(A) ou 60230(A), et MATH 60210(A) ou 60231(A), et FINA 60211(A) ou 60232(A) M. Sc. économie financière appliquée: Préalable(s): MATH 60837(A)(Co) ou être admis à la M. Sc. ingénierie financière
OPER 60501A
Warehousing Systems Design
Sujet
Opérations et logistique
Programme
Maîtrise en gestion (M. Sc.)
Lieu
Côte-des-Neiges
Mode d'enseignement
Crédits
3
Description
This course focuses on the design, management, and optimization of warehousing systems. Students will acquire knowledge to understand the functions of warehousing, issues related to costs, customer service, and performance. They will learn how to choose equipment, size a warehouse, and propose a suitable layout plan.
Students will have the opportunity to analyze warehouse design and organization, location management, inventory control, and order preparation. They will also examine the integration of digital technologies-such as warehouse management systems (WMS), radio frequency identification (RFID), automation, and artificial intelligence-into the management of warehousing and distribution activities.
The course aims to provide an understanding of how to develop a warehousing and distribution strategy, assess the influence of this strategy on the choice of equipment, work methods, and technologies, and analyze its human and financial impacts on the company's operating costs. It also aims to provide information on available technologies and develop analytical skills in practical contexts.
Finally, the course will highlight the influence of warehousing decisions on the overall efficiency of the supply chain, the sustainability of operations, and the ability of organizations to respond quickly to market needs and customer expectations.
The course aims to provide an understanding of how to develop a warehousing and distribution strategy, assess the influence of this strategy on the choice of equipment, work methods, and technologies, and analyze its human and financial impacts on the company's operating costs. It also aims to provide information on available technologies and develop analytical skills in practical contexts.
Finally, the course will highlight the influence of warehousing decisions on the overall efficiency of the supply chain, the sustainability of operations, and the ability of organizations to respond quickly to market needs and customer expectations.
Thèmes couverts
- Warehouse design process
- Order picking process planning
- Equipment selection
- Layout
- Technology
Remarques importantes
Course in French : OPER 60501
FINA 60221A
Wealth Management
Sujet
Finance
Programme
Maîtrise en gestion (M. Sc.)
Lieu
Côte-des-Neiges
Mode d'enseignement
Crédits
3
Description
The goal of this course is to enhance your understanding of both the theoretical and empirical aspects of wealth management and household finance.
The course is centered on the saving and consumption decisions of households in a life-cycle model. This involves examining the decisions of households with respect to consumer credit (such as credit cards or term loans), mortgage borrowing, portfolio choices, and insurance decisions. In doing so, the course also addresses financial biases, financial literacy and education, as well as financial advice. For each theme covered in the course, a theoretical framework is presented and confronted to empirical facts.
Thèmes couverts
1) Consumption-saving decisions in a life-cycle model
2) Income shocks and income risk
3) Consumer credit
4) Mortgage borrowing
5) Portfolio choices and human capital
6) Behavioral biases
7) Financial literacy and education
8) Financial advice
9) Insurance decision
Remarques importantes
Course in French : FINA 60221
M. Sc. finance: Préalable(s): MATH 60207(A) ou 60230(A), et MATH 60210(A) ou 60231(A), et FINA 60211(A) ou 60232(A) M. Sc. économie financière appliquée: Préalable(s): MATH 60837(A)(Co) ou être admis à la M. Sc. ingénierie financière
M. Sc. finance: Préalable(s): MATH 60207(A) ou 60230(A), et MATH 60210(A) ou 60231(A), et FINA 60211(A) ou 60232(A) M. Sc. économie financière appliquée: Préalable(s): MATH 60837(A)(Co) ou être admis à la M. Sc. ingénierie financière
TECH 60110A
Web Analytics
Sujet
Technologies de l'information
Programme
Maîtrise en gestion (M. Sc.)
Mode d'enseignement
Crédits
3
Description
To enhance the understanding of Internet data in terms of its collection, analysis, and reporting, as well as the tools and methods used to make strategic decisions relating to an organization's Internet activities.
This course focuses on the unique elements of Internet data in terms of website traffic, search engine optimization, business models, and website optimization. Using a combination of case studies, academic articles, hands-on exercises, and a client mandate, students will learn how to create, monitor and respond to metrics related to web activities. Particular focus will be placed on understanding meaningful ones, such as those related to shopping cart abandonment rates and conversion rates. Various software tools will be discussed including, but not limited, to Google Analytics.
Thèmes couverts
Introduction of Web Analytics and Business Models
Benefits and Applications of Web Analytics
Google Analytics: Introduction and Application
Clickstream Data Analysis and Applied Metrics
Electronic Commerce Models
Software As A Service Models
Social Media Models
Search Engine Optimization (SEO)
Customer Journey and UX Research
A/B testing and Website Experimentation
Analytics Dashboards and Visualization
Remarques importantes
Course in French : TECH 60110
TECH 60110
Web analytique
Sujet
Technologies de l'information
Programme
Maîtrise en gestion (M. Sc.)
Lieu
Côte-des-Neiges
Mode d'enseignement
Crédits
3
Description
Améliorer la compréhension des données Internet, de l'analyse et des rapports relatifs à l'Internet, ainsi que des outils et méthodes utilisés pour prendre des décisions stratégiques concernant les activités Internet d'une organisation.
Ce cours se concentre sur les éléments uniques des données Internet en termes de trafic de sites Web, de référencement sur Internet, de modèles commerciaux, et d'optimisation des sites Web. À l'aide d'une combinaison d'études de cas, de discussions d'articles, d'exercices pratiques et d'un mandat pour un client, les étudiantes et étudiants apprendront à créer, surveiller et répondre aux mesures liées à l'activité sur le Web. Un accent particulier sera mis sur la compréhension de mesures significatives, telles que les taux d'abandon des paniers d'achat et les taux de conversion. Une variété d'outils logiciels sera couverte, y compris, mais sans s'y limiter, Google Analytics.
Thèmes couverts
Introduction à l'analyse Web et aux modèles commerciaux
Avantages et applications de l'analyse Web
Google Analytics: apprentissage pratique
Analyse des données clickstream et parametres appliquées
Modèles de commerce électronique
Modèles de logiciel en tant que service (SaaS)
Modèles de médias sociaux
Référencement sur Internet (SEO)
Parcours client et recherche UX
Optimisation des plateformes Web (tests A/B)
Tableaux de bord et présentations
Remarques importantes
Cours en anglais : TECH 60110A