Description
This course aims to familiarize students with the most important topics in Consumer Culture Theory. Students will gain an understanding of how to make a valuable contribution to the literature using a CCT approach.
This course aims to familiarize students with the most important topics in Consumer Culture Theory (CCT). Students will learn about the historical evolution of the field, gain an understanding of how to make a valuable contribution to the literature using a CCT approach, and develop a strong sense of the key conversations today.
Based on a series of contemporary readings, students will acquire the necessary skills and abilities to ask relevant and interesting research questions in this tradition while being invited to challenge existing theories and findings.
Thèmes couverts
Consumer identity projects
Marketplace cultures
Consumption communities
Socio-historical patterning of consumption
Ideology power and marketplace discourse