AUDETTE, S., ( mars 2015), Le marketing des marchés de l’énergie. Dans le cadre des midis conférence sur les enjeux en énergie de l’ETS.
AUDETTE, S., (mars 2015), Débat sur les énergies alternatives en transport. Dans le cadre du 50e congrès annuel de l’Association Québécoise du Transport sur Route du Québec AQTR
AUDETTE, S., (April 2015), What Happened When Energy Sector Investor's Failed To Communicate With "All" Stakeholders? A Real Case Study in Today's Social Media World. Arab Governance Energy Forum, Lebanon, USEK - Kaslik
GÄTHKE, J., Gelbrich, K., Grégoire, Y., The Power of Multinational Service Firms’ Return Policies in Different National ContextsThe Power of Multinational Service Firms' Return Policies in Different National Contexts“, 2015 Service Frontiers Conference, California.
ROHANI, M., Y. Grégoire, R. Legoux, and K. Lemon , Does The Form and Content of Questionnaire Matter? The Effects of Pre-formatted Survey vs. Expressive Writing on Customer Revenge Responses,” 2015 Service Frontiers Conference, California.
TABOUBI, Sihem, (April 2015), Coordination in Marketing Channels : A Game-Theory Perspective » Marketing department seminars of Koç University Université Koç, Turquie.
AKHAVANNASAB, S., Dantas, D.C., and Sénécal, S. (2014), “Consumer Empowerment: The Framework,” Association of Marketing Theory and Practice Conference, Hilton Head, SC.
DUMONT, L., Chamard, É., Léger, P.-M., Ortiz de Guinea, A., and Sénécal, S. (2014), “Cognitive Analysis Grid for IS Research,” Gmunden Retreat on NeuroIS 2014, Davis, Riedl, vom Brocke, Léger, Randolph (Eds.), Gmunden, Austria, June 5-7.
DUMONT, L., Larochelle-Brunet, F., Théoret, H., Sénécal S., Léger, P.-M., and Riedl R. (2014), “Using transcranial direct current stimulation (tDCS) to assess the role of the dorsolateral prefrontal cortex (DLPFC) in technology acceptance decisions: a pilot study,” Gmunden Retreat on NeuroIS 2014, Davis, Riedl, vom Brocke, Léger, Randolph (Eds.), Gmunden, Austria, June 5-7.
DUSSART, Christian (2014), « Freemium: When the ‘Free’ eats the ‘Mium’», Digiworld Summit 2014, Mobility Reloaded, Montpellier, France, 21 Novembre
SÉNÉCAL, S. (2014), “Showrooming, webrooming and outshopping: How to address these new consumer behaviors,” Canadian Retail Council, Montréal, October 8.
SÉNÉCAL, S. (2014), “Le Tech3Lab de HEC Montréal,” APCM Think Tank, Montréal, September 2.
LABONTÉ-LEMOYNE, É., Santhanam, R., Léger, P.-M., Courtemanche, F., Fredette, M., and Sénécal, S. (2014), “The treadmill desk: the cognitive impact of walking while working,” Inaugural PERFORM Centre Research Conference, Concordia University, Montréal; May 9.
GHADAMI, F., Grégoire, Y., Laporte, S., Larocque, D., and Sénécal, S. (2014), “The Boundary Role of the Type of Revenge Behaviors: a Longitudinal and an Experimental Approach,” Association for Consumer Research, October.
GHADAMI, F., Grégoire, Y., Larocque, D., Sénécal, S., and Laporte, S. (2014), “Is Revenge Sweet? The Differentiated Effects of Direct and Indirect Revenge Behaviors on Consumers’ Desire for Revenge,” 2014 SCP Winter Conference, Society for Consumer Psychology, Miami, FL.
LABONTÉ-LEMOYNE, É., Santhanam, R., Léger, P.-M., Courtemanche, F., Fredette, M., and Sénécal, S. (2014), “Could you Improve Health and Wellness while Working? A Human Computer Interaction Model with the Treadmill Desk,” Association for Information Systems Conference (AMCIS 2014), Savannah (GA), August 7-9.
LABONTÉ-LEMOYNE, É., Santhanam, R., Léger, P.-M., Courtemanche, F., and Sénécal, S. (2014), “The treadmill desk: sitting could kill you, but can you walk and work well?,” Gmunden Retreat on NeuroIS 2014, Davis, Riedl, vom Brocke, Léger, Randolph (Eds.), Gmunden, Austria, June 5-7.
LABONTÉ-LEMOYNE, É., Santhanam, R., Léger, P.-M., Courtemanche, F., Fredette, M., and Sénécal, S. (2014), “The treadmill desk: the cognitive impact of walking while working,” Inaugural PERFORM Centre Research Conference, Concordia University, Montréal; May 9.
AUBÉ, C., Courtemanche, F., Dumont, L., Léger, P.-M., Monguilod, A., Sénécal, S., Tremblay, S., and Turcotte, I. (2014). “Shared understanding and team adaptation in a context of IT interruption,” Interdisciplinary Network for Group Research (INGroup 2014), Raleigh (NC), July 17.
COURTEMANCHE, F., Léger, P.-M., Cameron, A.-F., Faubert, J., Labonté-Lemoyne, É., Sénécal, S., Fredette, M., and Bellavance, F. (2014), “Texting While Walking: Measuring the Impact on Pedestrian Visual Attention,” Gmunden Retreat on NeuroIS 2014, Davis, Riedl, vom Brocke, Léger, Randolph (Eds.), Gmunden, Austria, June 5-7.
ALMEIDA, F., Dantas, D., and Sénécal, S. (2013), “The Impact of Emotion and Brand Placement on Brand Memory: A Neurophysiological View,” Academy of Marketing Science 16th Biennial World Marketing Congress, July, Melbourne, Australia.
COURTEMANCHE, F., Léger, P.-M., Sénécal, S., Ortiz de Guinea, A., Titah, R., Fredette, M., and Labonté-Lemoyne, É. (2013), “Eye Fixation-Related Potentials for Natural Event Processing in a Computer Interaction,” Neuroscience, Society for Neuroscience, November, San Diego, California.
LÉGER, P.-M., Sénécal, S. Cameron, A.-F., Bellavance, F., Faubert, J., and Fredette, M. (2013), « Travailler à l’extérieur des frontières de l’organisation : Un modèle pour étudier les effets des multitâches technologiques en contexte piétonnier, » ASAC Conference, June, Calgary, Alberta.
LÉGER, P.-M., Sénécal, S., Aubé, C., Cameron, A.-F., Ortiz de Guinea, A., Brunelle, É., Courtemanche, F., Davis, F., and Cronan, P. (2013), “The Influence of Group Flow on Group Performance: A Research Program,” Gmunden Retreat on NeuroIS 2013, Gmunden, Austria,
June 1-4.
LÉGER, P.-M., Sénécal, S., Courtemanche, F., Ortiz de Guinea, A., Titah, R., Fredette, M., and Labonté-Lemoyne, É. (2013), “Applying Eye Fixation-Related Potentials to Information Systems Research: Demonstration of the Method during Natural IS Use and Guidelines for Research,” JAIS Workshop on Special Issue: Methods, Tools, and Measurement in NeuroIS Research, during Gmunden Retreat on NeuroIS 2013, Gmunden, Austria, June 1-4. (40 pages).
MIRHOSEINI, S., Léger, P.-M., Sénécal, S., Fredette, M., Cameron, A.-F., and Riedl, R. (2013), "Investigating the Effect of Input Device on Memory Retrieval: Evidence from Theta and Alpha Band Oscillations," ICIS Conference, SIGHCI 2013 Proceedings.
SÉNÉCAL, S., Léger, P.-M., Fredette, M., Courtemanche, F., Cameron, A.-F., Mirhoseini, S., Paquet, A., Riedl, R., (2013) “Mouse vs. Touch Screen as Input Device: Does it Influence Memory Retrieval?,” ICIS Conference, December, Milan, Italy.
SÉNÉCAL, S., Léger, P.-M., Fredette, M., Courtemanche, F., Cameron, A.-F., Mirhoseini, S., Paquet, A., and Riedl, R. (2013), “Mouse vs. Finger as Input Device: Does it Influence Information Memorization?,” Gmunden Retreat on NeuroIS 2013, Gmunden, Austria, June 1-4 juin. (1 page).
BALLOFFET, Pierre (2012), The Cat Side of Us, Summer School on Management of Creativity in an Innovation Society (Montréal & Barcelone, Espagne), 29 juin-14 juillet
BALLOFFET, Pierre (2012), La marque et la ville, Journées « Économie et management de la créativité », SKEMA Business School (Sophia-Antipolis, France), 18-20 octobre
BALLOFFET, Pierre (2012), Une autre définition de la marque, École d’automne en management de la créativité (Strasbourg, France), 5-10 novembre
ULAGA, Wolfgang and James M. Loveland (2012), "Are Product Sales People From Mars and Service Sales People From Venus? Challenges in Implementing B2B Service Growth Strategies at the Industrial Sales Force Level," Invited paper presentation at inaugural Thought Leadership on the Sales Profession Conference, Harvard Business School, June 5, 2012.
GEBHARDT, Gary F., Gregory S. Carpenter, and Ann L. McGill (2010), "My Best Competitor Has The Best Strategies: How Learning Creates Competitive Tautological Biases " in Academy of Management 2010 Annual Meeting. Montréal, Québec.
DUSSART, Christian "La réinvention de vos modèles d'affaires", dernier congrès annuel de l'APM (Association Progrès Management), Lyon, France, 18 et 19 octobre.
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