Luciano Barin Cruz, Associate Professor

• Responsabilité sociale des Entreprises, Développement Durable et Entrepreneriat Social - Corporate Social Responsibility, Sustainability and Social Entrepreneurship
• Le processus d’institutionnalisation de modèles organisationnelles à orientation sociale – The institutionalization process of social oriented  organizational models

• Coordinateur de l’option Management de la MSc de HEC Montréal – Responsible for the Management option (Master degree) at HEC Montréal;
• Codirecteur du Groupe de Recherche Interdisciplinaire en Développement Durable (GRIDD) - Co-Director of the Interdisciplinary Research Group in Sustainable Development;
• Membre du comité d’éthique de la recherche (CER) de HEC Montréal – member of the research ethics committee at HEC Montréal.

2013 – Planification stratégique quinquennal d’Électricité d’Haïti (EDH). Projet financé par la Banque Interaméricaine de Développement.

2012-2013 - Responsabilité sociale de l'entreprise et industrie du gaz de schiste - Bureau d'évaluation environnementale stratégique du Ministère du Développement durable et des Parcs du Gouvernement du Québec

2012-2014 – Research Project (Innovation and Prosperity through Cooperative Banking: Organizing Institutional Work across Time and Space) – US$ 45,000 from SSHRC (Social Sciences and Humanities Research Council of Canadian)

2010-2013 – Research Project (Corporate Social Responsibility in the Banking Sector) – US$ 40,000 from FQRSC (Quebec Fond for Research)

2008-2012 – Research Project (Sustainable Development Strategies in Ecological Cotton Value Chain) – US$ 156,000 from CAPES (Brazilian Education Ministry)

• Enseignement et Recherche au Brésil, France et Allemagne - Teaching and Researching in Brazil, France and Germany;
• Secteurs bancaires et de télécommunications au Brésil - Banking and Telecommunication Industry in Brazil;
• Consultation - Consulting.

• CRISES – membre régulier
• GRIDD – Codirection

• Portugais – Première langue - Portuguese – Mother Tongue
• Français – écrit et parlé - French – written and spoken
• Anglais – écrit et parlé - English – written and spoken
• Espagnol – écrit et parlé - Spanish – written and spoken

1. Encadrement de l’équipe de HEC Montréal (Joseph Khoury and Liza Khoury) – 1er place dans  la Social Enterprise Cup, Concordia University. (2011) Coach team HEC Montréal (Joseph Khoury and Liza Khoury) – 1o place in the Social Enterprise Cup, Concordia University. (2011) 
2. Encadrement de l’équipe de HEC Montréal (Jonathan Colombo, Patrice Camus and Renaud Dumouchel-Fournier) – 1er place à la compétition Citizen Act (Banque Société Généralé) en RSE, Banque Société Générale. (2011) Coach team HEC Montréal (Jonathan Colombo, Patrice Camus and Renaud Dumouchel-Fournier) - 1o place in the competition  Citizen Act (Banque Société Généralé) in CSR, Banque Société Générale. (2011)
3. Prix Outstanding Reviewer Awards 2011 - Management Decision, Emerald (2011)  
4. Prix “Newcomer Case Award” de la North American Case Research Association (NACRA) 2010 – case “Energy, Poverty and the Market: The CSR Strategy of Coelce in Brazil”. Prize “Newcomer Case Award” of the North American Case Research Association (NACRA) 2010 – case “Energy, Poverty and the Market: The CSR Strategy of Coelce in Brazil”. 
5. Prix de thèse 2008 (Droit, Économie et Gestion) – Université Jean Moulin Lyon III (France). Prize of Thesis 2008 (Law, Economy and Management) – University Jean Moulin Lyon III (France)
6. Meilleur article en Science de Gestion 2008 – Rencontre scientifique de l’Université de Fortaleza (Brésil). The best article on Management 2008 – Scientific Meeting of University of Fortaleza (Brazil)
7. Mention: Très honorable avec Félicitation (2007) – Doctorat à l’Université Jean Moulin Lyon III (France). Ph.D. Thesis at the University Jean Moulin Lyon III (France)
8. Mention : Louvor (2004) – Dissertation de MSc à l’Université Fédérale du Rio Grande do Sul (Brésil). Master Thesis at the Federal University of Rio Grande do Sul (Brazil

1. Barin Cruz, Luciano ; Boehe, Dirk Michael; Ogasavara, M. CSR-based Differentiation Strategy of Export Firms from Developing Countries: An Exploratory Study of the Strategy Tripod. Business & Society. (Forthcoming 2014)
2. Raufflet, E.; Barin Cruz, L. & Bres, L. Corporate Social Responsibility Practices in the Mining and Oil Industries: an Assessment. Journal of Cleaner Production. (Forthcoming 2014)
3. Delgado, N. A. & Barin Cruz, L. Researching in pluralistic settings: a multi-event ethnographic approach. Journal of Organizational Ethnography. (Forthcoming 2014)
4. Boehe, Dirk Michael; Barin Cruz, Luciano. (2013) Gender and Microfinance performance: Why Does the Institutional Context Matter? World Development, 47: 121-135.
5. Marconatto, D. A.; Barin Cruz, Luciano; Legoux, R. ; Dantas, D. C. (2013) Microfinance in Latin America and the Caribbean: The Influence of Territory on Female Repayment Performance in a Polarized Region. Management Decision, 51(8):1596-1612.
6. Marconatto, D. A. ; Barin Cruz, Luciano ; Pedrozo, E. A. (2012) Expanding the core insight of microfinance lending groups: Towards a new multilevel framework. Economia Global e Gestão, v. XVII, p. 107-120.
7. Turcato, Carolina ; Barin-Cruz, Luciano ; Pedrozo, E. A. (2012) Internal and external pressures: How does an organic cotton production network learn to keep its hybrid nature? Learning Organization, 19, 38-57.
8. Barin-Cruz, Luciano ; Chebbi, H. ; Chtourou, W. (2011). Towards a sustainable strategic formation process. M@n@gement, 14, 184-207
9. Barin-Cruz, Luciano ; Boehe, Dirk Michael (2010) How do leading retail MNCs leverage CSR globally? Insights from Brazil. Journal of Business Ethics, 91, 243-263.
10. Boehe, Dirk Michael ; Barin-Cruz, Luciano. (2010) Corporate Social Responsibility, Product Differentiation Strategy and Export Performance. Journal of Business Ethics, 91, 325-346.
11. Barin-Cruz, Luciano ; Pedrozo, E. A.; Estivalete, V. F. B. ; Hoff, D. (2010) The Influence of Transverse CSR Structure on Headquarters/Subsidiary Integration. BAR. Brazilian Administration Review, 7, p. 310-324.
12. Barin-Cruz, Luciano ; Pedrozo, E. A. (2009). Corporate Social Responsibility and Green Management: Relation between Headquarter and Subsidiary in Multinational Corporations. Management Decision,  47, 1174-1199.
13. Barin-Cruz, Luciano ; Pedrozo, E. A. ; Chebbi, H. (2008). Le processus de formation d'une stratégie intégrée de développement durable entre siège et filiales: cas de deux groupes français de la grande distribution. Management International, 12, 81-96.
14. Barin-Cruz, Luciano ; Boehe, D. M. (2008). CSR in the Global Market Place: Towards Sustainable Global Value Chains. Management Decision, 46, 1187-1209.
15. Estivalete, V. F. B. ; Pedrozo, E. A. ; Barin-Cruz, Luciano. (2008) The learning Process in Interorganizational Relationships. Brazilian Administration Review,  5, 319-331.
16. Barin-Cruz, Luciano ; Pedrozo, E. A. ; Quilici, R. B. ; Queiroz, B. (2007). The Caras do Brasil (Faces of Brazil) Program as Leverage for Sustainable Development. Management Decision, 45, 1297-1319.
17. Barin-Cruz, Luciano ; Pedrozo, E. A. ; Estivalete, V. F. B. (2006). Towards to Sustainable Development Strategies: A complex view following the contribution of Edgar Morin. Management Decision, 44, 871-891.

1. Barin-Cruz, Luciano ; Pedrozo, E. A. (2008). Inovação tecnológica e vantagem competitiva no setor de telefonia móvel brasileiro: estudos de caso em filiais no Rio Grande do Sul. (Technological innovation and competitive advantage in the Brazilian cell phone industry) RAC. Revista de Administração Contemporânea, 2, 1-19.
2. Delgado, N. A. ; Barin-Cruz, Luciano ; Pedrozo, E. A. ; Silva, T. N. (2008). Empreendedorismo orientado para a sustentabilidade: as inovações no caso da Volkmann. (Sustainable Entrepreneuship) Cadernos EBAPE.BR (FGV), 6, 1-21.
3. Barin-Cruz, Luciano ; Pedrozo, E. A. (2008). Pesquisa de Concepção como uma alternativa para o campo da estratégia. (Conception research as an alternative in the strategy field) RAM. Revista de Administração Mackenzie, 9, 56-74.
4. Chtourou, W. ; Barin-Cruz, Luciano ; Delgado, N. A. (2007). Perfis e desafios informacionais no processo de internacionalização de PMEs. (Profile and informational challenges in the internationalization process of SMEs) RPA Brasil, 3, 21-36.
5. Barin-Cruz, Luciano ; Pedrozo, E. A. ; Martinet, A. C. (2007). Estratégia de Desenvolvimento Sustentável: Integração Matriz/Filial numa Multinacional Siderúrgica Européia. (Sustainable Development Strategies: Integration Headquarter-Subsidiary in an European Multinational) REAd. Revista Eletrônica de Administração, 13, 1-22.
6. Barin-Cruz, Luciano ; Pedrozo, E. A. ; Martinet, A. C. (2007). O Processo de Formação de Estratégias de Desenvolvimento Sustentável a partir da Teoria da Complexidade: O caso de dois Grupos varejistas franceses. (The formation process of sustainable development strategies from the point of view of Complexity Theory) Alcance, 14, 1-16.
7. Barin-Cruz, Luciano ; Pedrozo, E. A. ; Martinet, A. C. (2007). Estratégias de Desenvolvimento Sustentável em Grupos Multinacionais: O estudo de dois casos franceses no setor de varejo. (Sustainable development strategies in Multinational Corporations: Two French cases of retail industry) Revista de Gestão Social e Ambiental, 1, 1-16.
8. Barin-Cruz, Luciano ; Pedrozo, E. A. ; Silva, T. N. (2005). Theoretical and methodological framework to identifying strategic categories in the Brazilian Mobile Phone Sector (BMPS): Towards theory development. REAd. Revista Eletrônica de Administração, 1, 1-20.
9. Fernandez, L. A. ; Barin-Cruz, Luciano ; Pedrozo, E. A. ; Schimidit, P. ; Santos, J. L. (2005). Respeito à norma, protecionismo ou oportunismo: uma análise da tomada de decisão chinesa no caso da soja brasileira. (Respect for the rules, protections and opportunism: the case of China and Brazil) FACEF Pesquisa, 8, 61-76.
10. Albornoz, D. ; Barin-Cruz, Luciano ; Slongo, L. A. (2004). Pacotes de Preço e Envolvimento com Serviço. (Price packages and involvement with services) Análise, 15, 207-225.

1. Turcato, Carolina ; Barin Cruz, Luciano. (2013). The social economy and the traditional market: the dilemma of Justa Trama. Revue internationale de cas en gestion, 11 : 1-20.
2. Dorioz, U. ; Barin Cruz, Luciano. (2012) Développement international Desjardins (DID) et la logique de coopérative financière dans les pays en voie de développement. Revue internationale de cas en gestion, 10 : 1-18.
3. Khoury, Joseph ; Barin-Cruz, Luciano. (2011) Road to Kamaka: the struggles of poverty and desertification. Emerging Markets Case Studies Collection, 1: 1-23.
4. Barin-Cruz, Luciano; Colombo, J. (2011). Energy, Poverty and the Market: The CSR Strategy of Coelce in Brazil. Revue Internationale de Cas en Gestion, 9: 1-20.
5. Barin-Cruz, Luciano; Nascimento, Luis Felipe; Sperb, Matias Poli (2011). Building Brazilian citizenship in the context of poverty, waste, drugs and violence: The social entrepreneurship project of Marli Medeiros. Emerging Markets Case Studies Collection, 1: 1-12.

1. Aguilar Delgado, N. & Barin Cruz, Luciano. (2013). When the social movement and global value chain literatures meet: the case of fair trade. In: Lindgreen, A; Maon, F; Vanhame, J. Sustainable Value Chain Management: A Research Anthology, Farnham, Surrey: Gower Publishing: 397-412.
2. Boehe, Dirk Michael; Barin Cruz, Luciano. (2013) Jobek do Brasil’s Joint Venture Challenges. In: Mike W. Peng. (Org.). Global Strategy. 3ed.Mason: South-Western CENGAGE Learning, p. 448-455.
3. Barin Cruz, Luciano. (2013) Lutter contre la pauvreté: un cas brésilien. In: Corinne Gendron; Bernard Girard. (Org.). Repenser la responsabilité sociale de l’entreprise: L’école de Montréal. 1ed.Paris: Armand Colin, p. 377-390.
4. Barin-Cruz, Luciano. (2011) Responsabilidad Social Empresarial Estratégica. In : Raufflet, E.; Lozano, J-F.; Barrera, E. et Torre C. J.  (Eds.). Responsabilidad Social Empresarial. Pearson Educación, Mexico, pages 105-116.
5. Barin-Cruz, Luciano et Colombo, J. (2011) Responsabilidad Social Empresarial Estratégica en el contexto Brasileño: Proyecto Ecoelce. In : Raufflet, E.; Lozano, J-F.; Barrera, E. et Torre C. J.  (Eds.). Responsabilidad Social Empresarial. Pearson Educación, Mexico, pages 307-313.
6. Chebbi, H. et Barin-Cruz, Luciano  (2010) La stratégie transnationale de développement durable : concilier projets locaux et attentes économiques globales. In : Reynnaud, E. (Eds). Stratégie d’entreprise en développement durable. L’Harmattan, Paris. 211-239.