The content


Access database

Description :

Measures the readership of a brand, media usage, online and offline consumption as well as consumer behaviour. Vividata is unified organisation created by the merger of two media measurement bodies. : NADbank et PMB.


Terms of access

    • Access restricted to instructors, staff and registered students of HEC Montréal.
Available at the library only
Password required to access full text : see the reference desk.

View/Copy the database hyperlink

Hint: Copy the above URL to bookmark it.

Find another database

Follow the Library on social media

             Logo Flickr gris cercle

Contact us > Library > Databases > Vividata

Follow HEC Montréal on the social media


About this website  |  Official documents (in French)

In case of emergency

© HEC Montréal, 2022  All rights reserved.