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Vividata


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Description :

Measures the readership of a brand, media usage, online and offline consumption as well as consumer behaviour. Vividata is unified organisation created by the merger of two media measurement bodies. : NADbank et PMB.

 

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    • Access restricted to instructors, staff and registered students of HEC Montréal.
 
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Password required to access full text : see the reference desk.
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