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up your business game

Your skill sets are strong enough to put you in the race, but something is stopping you from breaking away from the pack. Time to top up your interpersonal and strategic talents in order to further your credibility, broaden your influence and have an even more powerful impact on your internal or external customers through your sales or management efforts. This seminar will help you choose a strategy that resonates with your intended audiences, meets your stated objectives and addresses key issues, with the ultimate goal of taking your business game to the next level. Get your messages across and move forward with your plans with skill and resolve.


$1,595 + taxes


Two days – 9 a.m. to 5 p.m.

Course given in French

HEC Montréal
May 12, 13, 2020

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  • Excel at using various tools to:
    • Sell your ideas and what you have to offer
    • Deliver high-impact presentations
    • Obtain collaboration for your initiatives
    • Draw people in to what you are doing
    • Establish lasting business relations
    • Capitalize on promising opportunities
    • Manage tricky situations.
  • Analyze circumstances to select the most fitting strategy for moving forward.
  • Develop your skills so that you can approach projects with assurance and composure.

Is this for you?

  • Professionals
  • Managers

Special features

  • Course and practical workshops that will show you how to utilize practical tools and techniques to maximize the success of your efforts.
  • Solutions to help you deliver punchier messages and be more dynamic in your dealings with others.


Accredited by the Canadian Professional Sales Association as part of Executive Education HEC Montréal’s Certification Programs for Sales Professionals.


“Incredibly relevant program that shows you how to bring more to your customer relations than simple technical proficiency.”

Dominique Fortier, Client Services Director, PricewaterhouseCoopers

“An excellent course that will be highly useful.”

Hadia Shbaklo, Program Managerm, CQDM


Positioning and marketing of ideas

  • Understand the stages involved in developing a business relationship
  • Tools for deciphering the issues at play in a business scenario
  • Grid for analyzing the characteristics of various stakeholders
  • Techniques and tools for moving forward with a business initiative
  • Developing a plan: Choice of attitude, strategy, message and means for taking action
  • Review of your interpersonal and strategic skills

Effective strategy and action 

Adapt your strategy and approach based on key issues and stated objectives

  • Present an idea or a project
  • Sell a professional service in person or in writing
  • Earn visibility and recognition
  • Encourage and guide collaborative efforts
  • Manage sensitive or conflict-ridden situations
  • Anticipate and address questions and objections
  • Conclude service agreements
  • Foster sustainable, lucrative business relationships
  • Measure the effectiveness of interpersonal relations in a business context
  • Business case analysis
  • Situational exercises
  • Self-analysis of initiative-taking skills

Participants in all of our seminars will receive a certificate of completion from Executive Education HEC Montréal.

A copy of the book Ne vous arrêtez plus au rouge! will be distributed to all participants.

For more information about this program


Pascal-André Allaire
Senior Advisor


514 340-6001

Executive Education > Our programs > Seminars > up your business game