up your business game

Fee

$1,695 + taxes

Length

Two days – 9 a.m. to 5 p.m.

Language

Course given in French

Dates

To be kept informed of upcoming dates, please send your details to
executiveeducation@hec.ca

Is this the kind of feedback you’d like to be getting from your co-workers, managers, partners and customers?

Do you dream about being able to:

Be more persuasive in getting your ideas across to a peer, a higher-up in your organization or an internal/external customer?
Answer opponents’ or competitors’ questions or arguments more compellingly?
Make your customers so happy with the services they’re getting from you that they automatically think of you for future needs?

Did you know that:

Only 50% of your customers’ satisfaction levels comes from technical proficiency?
Your expertise may have drawn your customers to you, but it’s not enough to keep them.

50% → 100%!

Tailoring your strategies to meet your customers’ needs, expectations and concerns is the key to making up the difference.

Learn tools and strategies to:

Are you regularly called upon to deal with co-workers, managers, customers and/or partners?
Are you looking to find out where you fit in your team or have people accept you in your new role?
Would you like to gain the trust of your customers and associates?
Do you need help salvaging damaged or strained business relationships?

Course and workshops during which you will acquire helpful techniques that can be used to address real-life issues.

Accredited by the Canadian Professional Sales Association as part of Executive Education HEC Montréal’s Certification Programs for Sales Professionals.

Institut de vente

Paule Marchand
MBA
Trainer, coach and lecturer, Satellite

Positioning and marketing of ideas

Understand the stages involved in developing a business relationship
Tools for deciphering the issues at play in a business scenario
Grid for analyzing the characteristics of various stakeholders
Techniques and tools for moving forward with a business initiative
Developing a plan: Choice of attitude, strategy, message and means for taking action
Review of your interpersonal and strategic skills

Effective strategy and action

Adapt your strategy and approach based on key issues and stated objectives