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Selling an idea to an audience

Public speaking is a necessary skill for anyone with leadership ambitions. To succeed in today’s marketplace, you have to be able to get your ideas across in an informative and interesting way. How you express your message conveys your level of sincerity, commitment and clarity of thinking.

This seminar will show you how to make your mark on an audience of one – or one thousand. It will help you overcome your fears, organize your ideas, keep your audience’s interest, demonstrate leadership and make a case for your position.


$1,695 + taxes


Two days – 9 a.m. to 5 p.m.

Course given in French

Offered at HEC Montréal
March 19, 20, 2024

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  • Improve your presentation planning for better results in less time.
  • Organize your ideas and adapt your message to your audience for maximum clarity.
  • Make the most of your voice and body language to influence others.
  • Use a speaking style that exudes leadership.
  • Conquer your stage fright.
  • Create high-impact visuals that capture your ideas.

Is this for you?

  • Professionals
  • Experts and specialists
  • Managers 
  • Mid-level and senior executives

Special features

  • Improved performance assured, through hands-on exercises and coaching from two expert instructors.

"Very practical and relevant. Excellent tools to improve comfort level and confidence when speaking in public."

Denis Légaré, Senior Vice-President, Human Resources and Corporate Affairs, SSQ Financial Group


Louise Lachapelle
Louise Lachapelle
BA (French Literature), BSp (Visual and Media Arts), MSc (Communication)

Guest speaker:

Day 1

Deliver a clear message

  • Tailor you presentation to your audience
  • Set your goals
  • Compile information
  • Build your presentation

Manage your presentation time

  • Respect your allotted time
  • Know what to keep and what to cut
  • Focus on the gist of your message

Use rhetorical strategies to persuade your audience

  • Three types of persuasion: ethos, logos, pathos
  • Employ figures of speech

Use voice and body language to your advantage

  • Use your voice as a tool of persuasion
    • Tone, diction, breathing
    • Silence, punctuation
  • Use your body to reinforce your message
    • Making an entrance
    • Posture, gestures and movement

Day 2

A fast technique for selling your idea

  • Use an innovative tool that cuts your prep time down to 15 minutes
  • Organize and deliver a message that packs a punch

Manage fear of public speaking

  • How to control, alleviate or conceal stage fright

Create visuals to support your message

  • Tips and standards for developing successful visuals
  • Pointers to bear in mind before you create a slideshow
  • Latest trends in visual aids

How to take questions

  • Before you answer
  • Avoid common traps
  • Presentations on key theories
  • Individual and team exercises
  • Four presentations to prepare and deliver (recorded)
  • Structured feedback
  • Coaching
  • One-hour exercise to do at home between days 1 and 2

Participants in all of our seminars will receive a certificate of completion from Executive Education HEC Montréal.

Parler en public pour vendre une idée Trac pas trac, j’y vais!

Attendees will receive a complimentary copy of Louise Lachapelle’s book Parler en public pour vendre une idée and J.A. Gamache’s book Trac pas trac, j’y vais! 77 trucs pour en finir avec la peur de parler en public.


Take the next step

Build on your newly acquired skills by enrolling in our seminar on Arguing, Debating and Improvising in Business.

For more information about this program

 Make an appointment with:


Joëlle Zoghbi
Program Manager

 By Email
 By Phone

Information on cancellation, discounts, refunds and our privacy policy

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Executive Education > Our programs > Seminars > Selling an idea to an audience