Executive Education > Our programs > Seminars > Selling an idea to an audience

Selling an idea to an audience

Fee

$1,695 + taxes

Length

Two days – 9 a.m. to 5 p.m.

Language

Course given in French

Dates

Offered at HEC Montréal
March 19, 20, 2024

Customized version available

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Public speaking is a necessary skill for anyone with leadership ambitions. To succeed in today’s marketplace, you have to be able to get your ideas across in an informative and interesting way. How you express your message conveys your level of sincerity, commitment and clarity of thinking.

This seminar will show you how to make your mark on an audience of one – or one thousand. It will help you overcome your fears, organize your ideas, keep your audience’s interest, demonstrate leadership and make a case for your position.

Goals

Improve your presentation planning for better results in less time.
Organize your ideas and adapt your message to your audience for maximum clarity.
Make the most of your voice and body language to influence others.
Use a speaking style that exudes leadership.
Conquer your stage fright.
Create high-impact visuals that capture your ideas.

Is this for you?

Professionals
Experts and specialists
Managers
Mid-level and senior executives

Special features

Improved performance assured, through hands-on exercises and coaching from two expert instructors.

Testimonials

Instructors:

Louise Lachapelle
BA (French Literature), BSp (Visual and Media Arts), MSc (Communication)

Guest speaker:

J. A. Gamache
BBA

Program

Day 1

Deliver a clear message

Tailor you presentation to your audience
Set your goals
Compile information
Build your presentation

Manage your presentation time

Respect your allotted time
Know what to keep and what to cut
Focus on the gist of your message

Use rhetorical strategies to persuade your audience

Three types of persuasion: ethos, logos, pathos
Employ figures of speech

Use voice and body language to your advantage

Use your voice as a tool of persuasion
- Tone, diction, breathing
- Silence, punctuation
Use your body to reinforce your message
- Making an entrance
- Posture, gestures and movement

Day 2

A fast technique for selling your idea

Use an innovative tool that cuts your prep time down to 15 minutes
Organize and deliver a message that packs a punch

Manage fear of public speaking

How to control, alleviate or conceal stage fright

Create visuals to support your message

Tips and standards for developing successful visuals
Pointers to bear in mind before you create a slideshow
Latest trends in visual aids

How to take questions

Before you answer
Avoid common traps

Training approach

Presentations on key theories
Individual and team exercises
Four presentations to prepare and deliver (recorded)
Structured feedback
Coaching
One-hour exercise to do at home between days 1 and 2

Accreditation

Participants in all of our seminars will receive a certificate of completion from Executive Education HEC Montréal.

Additional information

Attendees will receive a complimentary copy of Louise Lachapelle’s book Parler en public pour vendre une idée and J.A. Gamache’s book Trac pas trac, j’y vais! 77 trucs pour en finir avec la peur de parler en public.