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MBA Essentials - Advanced Program


This program will help you be more strategic in your decision-making and in responding effectively to the issues facing your organization.


The three goals of the program are to:

  1. Jumpstart the thought process with regard to key issues at stake for your business.
  2. Update your selection of management solutions to maximize your leadership skills.
  3. Zero in on areas where you wish to have a decisive impact in your organization.


  • You have five to ten years of management-level experience and are familiar with the core functions of your organization. You wish to gain a better understanding of key concepts, analytical tools and best practices.
  • Over time, you have developed a solid “big picture” of your organization and you hope to further broaden this view to get a better handle on critical performance issues.
  • You want to build on the knowledge you acquired through MBA Essentials.
  • You are interested in acquiring MBA-level tools, but you lack the scheduling flexibility at this point in your career to make that happen.

Note that if your management experience has not yet allowed you to gain an in-depth understanding of the main operational aspects of your organization, we recommend you take MBA Essentials before enrolling in this program.


  • Refresh your management toolbox.
  • Strengthen your knowledge of best practices in the business world.
  • Broaden your expertise and fine-tune your ability to work strategically and make complex decisions.
  • Consolidate your core management capabilities to make a greater contribution to your organization and increase your value.
  • Reinforce your leadership skills.
  • Apply new knowledge to your organizational realities.
  • Expand your network of contacts.


Spread out over eight days and one evening, this hands-on program explores a wide range of themes to help you examine and confront the key issues facing today’s organizations with increased effectiveness, in collaboration with a seasoned team of instructors and management/leadership experts.

EVENING 1: How to make your mark on a core issue for your organization - Laying the groundwork

  • Identifying the integration project that will provide participants with an opportunity to apply what they have learned in the program

Day 1 - Reflecting on the macroeconomic environment and globalization

  • Understanding today’s business climate and preparing for what’s on the horizon
  • Identifying new opportunities to create value and challenges to be overcome

EVENING 2: Co-development and peer coaching exercise

Day 2 - Managing change, collaboratively

  • Help your change initiative run smoothly
  • Foster a collaborative environment in the midst of change and maximize your leadership impact

Day 3 - Measuring, understanding and managing organizational performance

  • Improving how you interpret your financial performance
  • Understanding ratio analysis
  • Developing KPIs for all corporate issues and strategies
  • Connecting compensation and performance

Day 4 - Reconciling operational excellence and innovation

  • Understanding the conditions for achieving organizational ambidexterity
  • Meeting the continuous improvement challenge head on
  • Managing the imperatives and impediments of innovation and continuous improvement
  • Striking the tricky balance between discipline and agility
  • Design thinking exercise

Day 5 - Creating value through positioning and branding

  • Figuring out where you stand in your market
  • Understanding the concepts of value creation, customer satisfaction and loyalty
  • Developing and honouring your customer pledge
  • Building a position in sync with the market of today and tomorrow
  • Role of technology and social media in branding
  • Establishing your company’s brand equity

EVENING 3: Business venture development

Day 6 - Optimizing your leadership potential

  • Drawing inspiration from top business leaders
  • Adapting your leadership style to your organizational realities
  • Identifying your needs and establishing a specific development plan, with feedback
  • Leading your team in a way that stimulates and engages
  • Understanding the impact of your decisions on internal audiences (political skills)
  • Showing courage and resilience when faced with difficult decisions

Day 7 - Tying it all together: leveraging key issues to add value to your organization 

  • On the last day, participants will be given the opportunity to identify, analyze and present the solutions they plan to introduce in their organization
  • The issues and solutions presented will help participants improve their ability to brainstorm, analyze and make decisions in heat of the action


Each session will include three components:

  1. Background material (scope, challenges, restrictions), thinking and sharing of participants’ experiences.
  2. Presentation by the professor on what you need to know to address various issues (trends, potential solutions, best practices).
  3. Review of an MBA- or Executive MBA-level case or exercise that requires complex decision-making skills to address the issue in question.

Participants will be put into a peer coaching group, made up of five or six individuals from non-competing businesses and a variety of industries, as well as one of the two program coordinators who will serve in a facilitation capacity. Each member of the group will take turns serving as a coach for their fellow members, providing support, guidance and advice. All members will have equal standing in the program. They will learn more about their peers and their professional situations, discuss their respective projects and offer mutual support for taking action.

Reciprocity is vital to the process, which holds a myriad of learning opportunities as the program progresses.


Faculty administrators and instructors

Johanne Brunet

MBA, HEC Montréal, PhD (Industrial and Business Studies)
Professor, HEC Montréal

Sophie Fortin

Adjunct Professor, HEC Montréal


Sylvain M. Audette

Guest Professor, HEC Montréal

Jean-François Ouellet

Fellow Cirano, Doctorat Ès Sciences (marketing)
Associate Professor, HEC Montréal

Nicolas Vincent

PhD (Economics), Northwestern University (Chicago)
Associate Professor, HEC Montréal



$5,995 + taxes

One evening (6:00 to 9:30 p.m.)
and eight days (9 a.m. to 5 p.m.) 
+ peer coaching

HEC Montréal
March 18 to May 29, 2020
One evening: March 18, 2020
Eight days: March 20, 27, April 3, 17, 24, May 1, 15, 29, 2020


Course given in French


 Make an appointment with:

Joëlle Zoghbi
Program Officer

 By Email
 By Phone

This course is part of the following categorie(s):

> Growth strategy and executive leadership
> HEC Montréal Essentials

> Explore all of our categories


Executive Education > Our programs > MBA Essentials - Advanced Program