Le contenu

Zhe Zhang

Assistant Professor,  Department of Marketing

Zhe Zhang

Contact information

HEC Montréal
3000, chemin de la Côte-Sainte-Catherine
Montréal (Québec)
Canada H3T 2A7

Email: zhe.zhang@hec.ca
Phone: 514 340-6000 ext. 3582
Secretary: 514 340-6412
Fax: n/a
Office: 4.717

Other title(s)

  • Forthcoming


  • Ph. D. (Marketing), Bauer College of Business, University of Houston
  • Ph. D. (Chemistry), University of Vermont
  • B. E. (Chem. Engr), Jiangsu Ocean University


  • Integrated Marketing Communications (IMC) in social media and digital marketing
  • Consumer-brand relationship management in social media and digital marketing
  • Branding and brand naming strategies

Current research

  • Forthcoming

This publication selection covers the last five years.


Journal articles (1)

ZHANG, Zhe, PATRICK, Vanessa M.; « Call Me Rollie! The Role of Brand Nicknames in Shaping Consumer-Brand Relationships », Journal of the Association for Consumer Research, vol. 3, no 2, 2018, p. 147-162.

This selection of supervision activities covers the last five years.

Winter 2020

MARK 10100A
Marketing Introduction

hec.ca > Faculty