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Verena Gruber

Associate Professor,  Department of Marketing


Verena Gruber

Contact information

HEC Montréal
3000, chemin de la Côte-Sainte-Catherine
Montréal (Québec)
Canada H3T 2A7

Email: verena.gruber@hec.ca
Phone: 514 340-1172
Secretary: 514 340-6412
Fax: 514 340-5631
Office: 4.758

Other title(s)

  • Forthcoming

Education

  • Doctorat en sciences économiques et sociales (Marketing), Vienna University of Economics and Business
  • Magistère en sciences économiques et sociales (International Business Administration), Vienna University of Economics and Business

Current research

  • Forthcoming

This publication selection covers the last five years.


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Journal articles (2)


GRUBER, Verena, KALIAUER, Magdalena, SCHLEGELMILCH, Bodo B.; « Improving the Effectiveness and Credibility Of Corporate Social Responsibility Messaging », Journal of Advertising Research, vol. 57, no 4, 2017, p. 397-409.

GRUBER, Verena, HOLWEG, Christina, TELLER, Christoph; « What a Waste! Exploring the Human Reality of Food Waste from the Store Manager's Perspective », Journal of Public Policy & Marketing, vol. 35, no 1, 2016, p. 3-25.



This selection of supervision activities covers the last five years.

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Supervised project supervision – MSc in Management (3)

Développement d'une stratégie de commercialisation d'un logiciel d'intelligence articifielle , by Ryma Feraoun
March 2019

In codirection with : MARCOUX, Jean-Sébastien
Le parcours client (B2C) chez Nespresso , by Laurence Pérusse
March 2019

Conception d'un plan d'affaire et opérationnalisation du repositionnement de la marque Hexoskin , by Romain Lafargue
March 2018

Fall 2018

3-102-17A
Marketing Communications
57-121-18A
Sustainable strategies

Winter 2018

3-102-17A
Marketing Communications

Fall 2017

3-102-17A
Marketing Communications
4-101-11
Approche marketing et enjeux de développement durable

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