A 2nd-place finish in the L’Oréal Brandstorm competition
March 21, 2014
Mylène Cousineau-Lavigne, Ariana Passudetti and Anika Quicquaro, all MSc students in the Marketing specialization, took second place in the Canadian finals of the L’Oréal Brandstorm brand management simulation, on March 19.
For four months, the students had the opportunity to step into the shoes of an international brand manager and worked with L’Oréal executives to develop the men’s market for Kiehl’s products. Over the past ten weeks, they were also coached by Assistant Professor Marie-Agnès Parmentier.
Mylène Cousineau-Lavigne, Marie-Agnès Parmentier, Ariana Passudetti and Anika Quicquaro.