HEC Montréal wins an OCTAS award for its Tech3Lab
May 28, 2013
“This award comes as valuable recognition for the Tech3Lab,” says Pierre-Majorique Léger, Co-Director of the laboratory. “It confirms its place as one of the leaders in this sector in North America.”
The annual OCTAS competition, organized by the Réseau Action TI, recognizes individuals, companies and organizations for their exceptional contribution to the Quebec information technology industry. The event has been a highlight of the year for industry professionals since 1987.
The Tech3Lab is an advanced research laboratory specializing in the analysis of interactions between organizations’ technological interfaces and their employees or consumers. The laboratory focuses on the user experience, and conducts much of its research in co-operation with cutting-edge firms in Quebec and elsewhere in Canada.
The lab, with about twenty researchers directed by professors Léger and Sylvain Sénécal, uses numerous advanced behavioural and neurophysiological measurement tools to study how users – both consumers and employees – interact with companies’ technologies. The researchers can record employees’ or consumers’ eye movements, and identify the zones that receive the most and the least attention in a technological interface such as a website, a mobile application or an internal information system.
The Tech3Lab helps better understand user behaviours that otherwise would go unnoticed by researchers.
“We are very pleased with this recognition of the Tech3Lab with an OCTAS award. It rewards our team’s hard work on advancing knowledge, as well as the firms that collaborate with us,” added Professor Sénécal, Co-Director of Tech3Lab.