September 4, 2012
MSc student Benoît Gaucher (Marketing option) won 2nd prize in the 9th Relève en recherche marketing contest, sponsored by the Quebec chapter of the Marketing Research and Intelligence Association (MRIA). He received the award and a $2,000 cheque at the annual MRIA members’ dinner, attended by 150 professionals from the Quebec marketing industry.
The contest is open to graduate-level students in a discipline related to marketing research at a Quebec university. This year’s challenge was to design a research methodology for the Regroupement des étudiants étrangers du Québec (a fictitious organization) and evaluate the possibility of having a single mobile application with all the information needed by international students.
The selection criteria included the relevance of the suggested approach and the quality of the written submission. The finalists each had to make an oral presentation to the jury.
The MRIA, founded in 2004, is a Canadian not-for-profit association representing all aspects of the market intelligence and survey research industry, including social research, competitive intelligence, data mining, insight, and knowledge management. Members include over 2,000 practitioners, small to large research houses, and the many buyers of research services, such as financial institutions, major retailers, insurance companies and manufacturers.