November 14, 2011
Professor Jean-Charles Chebat, winner of the Leaders in Business Research and Practice award in 2004, was again honoured with this distinction in early November by the SPROTT School of Business (Carleton University). This is the first time that the award, recognizing the exceptional contribution of a Canadian or international researcher in the field of management, has gone to the same researcher more than once.
Professor Chebat was invited to present an overview of his research on a specific theme at the award ceremony, and chose to speak about the paradoxical behaviour of dissatisfied customers, i.e. those who do not complain and remain “faithful” while seeking revenge.
He has been a Professor with HEC Montréal since 1996, and is also the holder of the Commercial Space and Customer Service Management Research Chair. He is a highly regarded researcher with both inter- and multidisciplinary studies to his credit. In fact, he received the Jacques-Rousseau award for multidisciplinarity in 1991 from Acfas.
A Fellow of several scientific societies, Professor Chebat has received many distinctions to date, including the 2011 Marketing Trend Award, a mark of international recognition for his overall achievements in the field of marketing.