Haithem Zourrig Wins an Award for His Doctoral Thesis

February 1, 2011

Haithem ZourrigHaithem Zourrig (PhD 2010) has just won the Highly Commended Award in the 2010 Emerald/EFMD Outstanding Doctoral Research Awards, in the Marketing Research category, in recognition of the exceptional quality of his doctoral thesis.

Entitled Three Essays on Consumer Revenge, Avoidance, and Forgiveness Behaviors: A Cross-Cultural Perspective, the thesis looks at the influence of a consumer’s culture on his behaviour in response to unsatisfactory service by a business, depending on whether it belongs to his cultural group.

The research was co-directed by Professor Jean-Charles Chebat, holder of the Chair of Commercial Space and Customer Service Management, at HEC Montréal, and UQAM Professor Roy Toffoli.

The award was presented to Haithem by the Emerald, group, which produces some 200 English-language scientific and professional publications, and the European Foundation for Management Development (EFMD), in recognition of his excellent doctoral research.

This is the fifth award won by the talented researcher in his doctoral studies, after three Best Paper awards in the “multicultural issues” category from the American Society of Business and Behavorial Sciences, for articles co-written with Jean-Charles Chebat and Roy Toffolli, and the dissertation proposal grant from the Association for Consumer Research (ACR) and the Sheth Foundation.

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