December 2, 2008
Jean-Charles Chebat, holder of the Chair of Commercial Space and Customer Service Management, is one of the co-authors of the paper chosen for the Best Paper Award, in the multicultural issues category, by the American Society of Business and Behavioral Sciences.
Entitled Idiocentrism Versus Allocentrism: Cross-Cultural Differences in Consumer Revenge Behavior, the article was co-written with Haithem Zourrig and Roy Toffolli, doctoral student and UQAM professor, respectively. The award will be presented at the Society’s 16th Annual Meeting, to be held from February 19 to 22 in Las Vegas.
In their paper the co-authors explain how, in response to a critical incident viewed as highly negative by consumers, differences in cultural values (idiocentrism versus allocentrism) could prompt some of them (idiocentrics) to confront the offending firm (fight) and take revenge, while others (allocentrics) might have a greater propensity to shun the service provider, resulting in avoidance behaviour (flight).
For the co-authors, this was the second Best Paper Award from the American Society of Business and Behavioral Sciences. The research presented in this article follows up on earlier research into consumer forgiveness behaviour, which won them the Best Paper Award at the Society’s 15th Annual Meeting, last year.
Note that professors Chebat and Toffolli are co-directing Haithem Zourrig’s thesis; he is working as a research assistant with the Chair of Commercial Space and Customer Service Management, at HEC Montréal, and as a Lecturer in Marketing at UQAM.
This is the 12th Best Paper Award won by Professor Chebat.