November 13, 2008
Assistant Professor François Carrillat has received the Best Reviewer award in recognition of the great quality of his work in reviewing scientific articles for the Journal of Marketing Theory and Practive. The distinction, which he shares with another professor, was presented at the annual conference of the Society for Marketing Advances (SMA), held in St. Petersburg, Florida, from November 4 to 9.
Mr. Carrillat delivered a paper at the conference on the theme of the effectiveness of event sponsorship for brands, based on an article published in the conference proceedings, co-authored with Renaud Legoux, also an Assistant Professor at the School.
Mr. Carrillat joined HEC Montréal in 2005. He is particularly interested in the cognitive aspects (content and structure) of consumer behaviour, and the impact of sponsorships and cobranding. He holds a PhD in Business Administration from the University of South Florida and an MSc in Management from the Université de Savoie.
The Society for Marketing Advances has members from 35 different countries. Its purposes are to promote the growth of intellectual leadership in the field of marketing on the part of teachers, researchers and students in universities and interested executives in business and government.