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Understanding the Customer for Better Marketplace Success

Adopt a customer-centric strategy, improve your overall customer experience and drive higher revenue and profitability.

This intensive and interactive 2 day course is designed to help participants to develop skills in attaining customer insights more effectively, utilizing these insights to define value for the customer, and then shaping the consumption experience for a more effective and satisfying outcome.


$1,895 + taxes


Two days - 9 a.m. to 5 p.m.

Course given in English

HEC Montréal
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  • Understand why customer insights is so valuable to an organization.
  • Learn tools and techniques to develop a new and more holistic view of customers.
  • Improve overall customer experience while driving higher revenue and profitability.
  • Lead and drive a customer centric strategy.

Is this for you?

The target audience would be executives, managers, organizational leaders who are responsible for the development of the customer-centric strategy or responsible for the implementation of the strategy.

Training facilitated by:

Darren Dahl

PhD (Marketing)
Senior Associate Dean and the BC Innovation Council Professor of Marketing at the Sauder School of Business

Training Approach

This highly interactive course serves as a working session that will enable participants to learn and apply best practices and share insightful discussions on how to drive a customer centric organization. It includes hands-on exercises and case studies to help participants apply the ideas and tools they are learning to their businesses immediately.


Participants in all of our seminars will receive a certificate of completion from Executive Education HEC Montréal.

For more information about this program

 Make an appointment with:

Rachel Pelland
Skills Development Advisor

By Email (recommended)
 By Phone 514 340-6005

Executive Education > Our programs > Seminars > Understanding the Customer for Better Marketplace Success