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Think Like A Chief AI Officer


A program for high-level executives and business leaders in the financial and insurance sectors who are looking to deploy and sustainably leverage the power of AI.

This Executive Education HEC Montréal program is the only initiative of its kind in Quebec that lets you explore and harness the potential of artificial intelligence and machine learning.

Unleash the potential of your data and leverage the power of artificial intelligence.


Through this program, you will:

  • Develop a strategic vision of where AI will take your business.
  • Establish a plan to turn this vision into a reality.
  • Acquire the knowledge and expertise necessary to bring your digital transformation to life.
  • Manage the change involved in shifting toward an AI-driven business.


  • High-potential managers within large corporations.
  • Executives in world-class medium-sized enterprises.
  • Visionary entrepreneurs.

Having a technical background (engineering, computer science, mathematics, etc.) is an asset for this program but not a prerequisite.


  • Develop an actionable understanding of what artificial intelligence really is, how it works, what it can do and what it requires to perform.
  • Examine best practices of global leaders in the field, such as Facebook, Amazon and Google.
  • Develop a strategic vision of where AI will take your business as well as a plan to turn that vision into reality.
  • Understand the process of turning a business into a significantly AI-driven business, including change leadership, talent acquisition, innovation management and more.


This program builds on the expertise of experienced faculty at HEC Montréal, leading specialists from the Montreal Institute for Learning Algorithms (MILA) and Institute for Data Valorization (IVADO), as well as top practitioners and business leaders from Montreal and beyond.

Module 1
Digital Transformation and AI

Jean-François Ouellet
François Bellavance

Thursday – 9 a.m. to 4 p.m.

AI myths and misconceptions

Key applications used in planning a digital transformation

Workshop on best practices: Business tour


Friday – 9 a.m. to 4 p.m.

Deep learning 101: Algorithms, architecture, data

Deep learning 201: Case studies and practical exercises

Module 2
Using AI to
Create Value

Jean-François Ouellet
Louis Hébert

Thursday – 9 a.m. to 4 p.m.

Creating value with AI

  • AI-driven strategic thinking and growth outlook

Workshop on best practices: Business tour


Friday – 9 a.m. to 4 p.m.

AI-powered business models

  • Creating an AI-centric organization using data structuring and analytics
  • Case studies

Module 3
Planning Your AI Integration

Jean-François Ouellet
Kevin Johnson, Laurent Simon

Thursday – 9 a.m. to 4 p.m.

Managing the transition toward an AI-fuelled organization

Workshop on best practices: Business tour


Friday – 9 a.m. to 4 p.m.

Attracting and retaining top talent

Data-based creativity and innovation


This program has a very hands-on approach to the technology behind AI as well as a very strategic focus brought on by live case studies, group discussions, guest speakers, and company visits.


Academic Director and Instructor:

Jean-François Ouellet

Fellow, CIRANO, PhD (Marketing), Postdoctoral Fellowship (Innovation Management)
Associate Professor, HEC Montréal


François Bellavance

PhD (statistics)
Professor, HEC Montréal

Louis Hébert

PhD (Management)
Co-Director, McGill–HEC Montréal EMBA; Director, MBA Program, HEC Montréal; Professor, HEC Montréal

Kevin J. Johnson

MSc (Psychology), PhD (Management), HEC Montréal
Associate professor, HEC Montréal

Laurent Simon

DESC (Management), MSc (Management), PhD (Administration), HEC Montréal
Professor, HEC Montréal

$8,900 + taxes
Tuition, materials, as well as lunch and some dinners are included in price.

3 modules
Two days for each module.

Course given in French

- Module 1: May 9, 10, 2019
- Module 2: May 30, 31, 2019
- Module 3: June 13, 14, 2019
Delivered at HEC Montreal and on location in selected organizations in Montreal (Québec), Canada.


General Terms and Conditions of Sale

Questions? Make an appointment with:

Michelle Vaillancourt
Senior Advisor
Par Email: (recommended)
 Phone: 514 340-6001
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