$1,695 + taxes
four half-days - 9 a.m. to noon
Offered at HEC Montréal
September 14, 21, 28, October 5, 2022
February 1, 8, 15, 22, 2023
These days, more and more organizations are incorporating brainstorming and ideation processes into their practices.
Developed in the 1960s by advertising executive Alex Osborn, brainstorming is the most widely used — and overused — organizational tool around. That said, it’s no easy feat to facilitate a brainstorming session and tackle the corresponding cognitive and social challenges. In addition to a flurry of multicoloured sticky notes, a successful brainstorming session requires proper preparation, facilitation and debriefing.
This four half-days course is based on a body of creativity studies in psychology and neuroscience. It aims to offer a fresh perspective on brainstorming and suggest ways to effectively harness its power, whether in person or online. Using practical exercises based on real-life situations, the course will cover various aspects of brainstorming preparation and facilitation.
Managers, executives, leaders and consultants at startups and businesses of all sizes.
Learn about best practices in this field and apply the tools you’ll need to prepare and facilitate brainstorming sessions, whether in person or online, and debrief afterwards.
�Understanding the science behind creativity to better prepare for your brainstorming session
Organizing a brainstorming activity: Facilitating and debriefing
Participants in all of our seminars will receive a certificate of completion from Executive Education HEC Montréal.
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